Best 15+ Public Relations Agencies in Denver

A reputable PR agency cannot guarantee that your brand will be featured by media outlets. Because this is a situation that is beyond the control of the PR agency. Even a PR agency with the strongest media connections cannot guarantee that the brands it works with will be featured in the media because it ultimately depends on the editorial team. Since meddling in the business of journalists and broadcasters will damage the relations of PR agencies with the media, agencies often prefer not to resort to this path and do not allow an interview, program, etc. to be filmed. It is left to the media organization to decide whether it will be published or not.

While PR is part of marketing, PR agencies are not responsible for sales. The responsibility of PR agencies is to increase brand awareness and highlight their clients as experts in the industry. Therefore, although PR agencies can convey to their customers how many readers or listeners are for a broadcast or podcast through their KPIs (key performance indicators), they cannot inform their customers about how many sales are made as a result of these efforts.

The way to understand the difference between PR agencies and advertising agencies is to make the right distinction between the concepts of PR and advertising.

While PR serves the purpose of increasing the prestige, image and recognition of an institution or person, advertising aims to increase the sales of a good or service or to spread an idea. Therefore, these two concepts are separated from each other in terms of basic purposes.

Another important point that distinguishes the concepts of PR and advertising is the target audience. In PR, the target audience of the institution is the public, but in advertising, the target audience includes a limited audience in line with the area of ​​​​the goods or services to be sold.

The third difference between PR and advertising is their working time. Since there is a long-term image work or communication of an institution in PR, the studies are continuous and uninterrupted because creating the perception always requires a long process. On the contrary, in advertising, the work is intermittent and periodic due to certain periods when products or services come to the fore.

As ‘PR Agency Network’, we conduct various kinds of research so that you can find the best PR agencies for you. You can explore the profile pages of the PR agencies we have listed for you through our website. In addition, you can see the closest agencies on our website.

The amount companies have to pay to cooperate with PR agencies will vary from agency to agency, depending on the services requested and the size of the agencies. To say an average price, we can say that it is around 1,000-15,000 dollars per month.

The top five PR agencies in the world are as follows:

• Edelman

Edelman, the world's largest PR firm with more than 6,000 employees and a revenue of $984.9 million in 2021, is an American PR and marketing consulting firm founded in 1952 by Daniel Edelman. It is currently managed by Daniel Edelman's son, Richard Edelman.

• Weber Shandwick

Weber Shandwick is an American PR firm founded in 2001 by the merger of Weber Group, Shandwick International and BSMG. In 2021, it took the second place in the ranking of the world's largest PR agencies with a revenue of 860 million dollars.

• BCW (Burson Cohn & Wolfe)

Burson Cohn & Wolfe, which put $772 million into its coffers last year, is a New York-based multinational PR and communications firm. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries, Cohn & Wolfe, with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.

• Fleishman Hillard

Fleishman Hillard St. Louis, Missouri is a PR and marketing agency. The company, which generated $680 million in revenue in 2021, was founded in 1946 by Alfred Fleishman and Robert E. Hillard. It is currently headquartered in Missouri, USA.

• Ketchum

Ketchum; is a global public relations firm that provides marketing, branding and corporate communications services in the corporate, healthcare, food & beverage and technology industries. Ketchum, which is on the list of the five largest PR agencies in the world with its revenue of $ 550 million in 2021, was founded by George Ketchum in 1923 as a Pittsburgh-based advertising company. Its headquarters are now located in New York.

Every company that wants to reach its potential customers needs to introduce itself to people and establish healthy relations with the public. For this, the right thing to do is to work with a PR agency that is specialized in its business. But choosing the right PR agency is not an easy task. People or institutions that want to cooperate with the right PR agency should consider the following items, which will have very beneficial results for their choice.

 If you have friends or colleagues who have worked with PR agencies before, you can ask them for advice and benefit from their experience.

Decide how much money you want to spend on the PR job and how you want to spend it. Before you start looking for PR agencies, make decisions such as working on a flat wage or performance-based pay basis.

Decide on the size of the PR agency you will be working with. Although big PR agencies may be more attractive to you, remember that they may force you financially and make your choice accordingly. Smaller PR agencies don't have to strain on the budget, and they may be hungrier for advancement in the industry.

If you have an idea about what kind of PR agency you will work with, find a website where you can list the PR agencies that are suitable for you and list the potential companies you can work with.

After creating this list, contact PR agencies and get information on how they can find solutions to your needs. In which media channels can they be successfully featured? Will they be able to help you with events, reactions, social media, and content? Look for answers to these questions. Ask which companies they have worked with before and what services they offer them. See if they are excited to collaborate with you. If they're not interested in what you're trying to achieve, the partnership probably won't work, but if they show your passion for your work, it could be a good partnership for you.

PR agencies make money by charging their clients for the services they provide. Some may charge an annual fee as a registrar, a monthly fee as a service fee, or a per-project fee. Usually, a deal contract is signed between a business PR agency before the business starts.

One of the jobs that today's agencies spend the most time on is trying to gain new customers. PR agencies also need to constantly seek out new clients and explore new ways to grow their agencies. Below are the steps to be taken to achieve these goals:

Website: Creating a website that will make a good impression as your most important marketing tool is critical. If you want to get your website visitors excited about taking the next step and contacting you, a website that will highlight your agency, your team, your industry expertise, and clients you've worked with before and instill confidence in your visitors should be the first step in your marketing strategy. Don't overlook the importance of optimizing your site for SEO best practices to attract potential PR customers to your website. An optimized website increases your chances of attracting organic traffic and helps you build a stronger online network.

Content: Create content that will position your agency as an expert in your field and industry. When creating this content, remember that instead of writing generic content pieces, you should offer unique content and tailor it to your target PR clients when creating content that reveals your agency's expertise. By producing content in this way, you can benefit from content generation methods from company blogs, e-mail newsletters, LinkedIn posts, webinars, podcasts, YouTube, and other social media platforms to stand out as a thought leader in your industry.

Case Studies: Be sure to include case studies on your agency's website to showcase your past achievements and expertise. These studies will act as a kind of social proof and play an important role in attracting more PR clients to your agency. These case studies are very helpful for your clients to see what you can do.

Quality Presentation: You are one of the many PR agencies on the list for your potential clients who want to have a meeting with you and present to them. The only way to stand out is to craft a persuasive business presentation and PR proposal, customized to the client's needs. At this stage, you need to fully understand the client's business, past business, trouble spots, and competitors. Once you understand these, create an interesting presentation and try to attract all the attention of the customers during the presentation.

To help you choose the right PR agency for your business, you can follow these steps:

• Before researching potential PR agencies that fit your needs, list your key goals and expectations that you want the agency to help you achieve. Detail specific goals such as the markets you want to reach, the key messages you want to convey, and the number of media engagements that need to be achieved. When you present these goals to the PR agency during your interviews, they will explain how they will help you.

• List companies you have the potential to work with through a website where you can view the PR agencies available to you, such as the PR Agency Network.

• Ask to speak with past and current customers when you meet with the companies you have listed and learn more about the services they offer. This allows you to understand their strengths and weaknesses and helps you learn firsthand how well they work with other clients.

• After doing research and comparing the prices of different companies, decide which one is the best fit for your budget. If you find that an agency you like is way out of your price range, see if there's room in your budget to adjust their prices. In case there are some companies that you have a hard time choosing between, choose the one that fits your budget while continuing to provide quality service.

The amount required to set up a PR agency and provide public relations support to individuals and businesses will of course vary depending on the type of PR agency, the services the agency intends to offer, and the location where the agency will be established. The initial cost of a PR agency considers equipment and materials expenses, fees to start a business, software expenses, office space expenses, employee and freelancer expenses, website costs, and advertising and marketing costs. It ranges from $20,000 to $50,000.