All Pr Agencies in Sydney

Agenda C logo
Agenda C
Agenda C logo 2 - 9
Agenda C logo $5,000+
Agenda C logo Darlinghurst
Agenda C logo Australia
Public Relations and Digital Marketing Communication Campaigns. We deliver sophisticated communications and campaigns for brands and organis...
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Paper + Spark logo
Paper + Spark
Paper + Spark logo 10 - 49
Paper + Spark logo Undisclosed
Paper + Spark logo Sydney
Paper + Spark logo Australia
Paper+Spark is a team of senior communications, PR and marketing strategists, content producers and creators, and educators with deep experi...
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Y&R ANZ logo
Y&R ANZ
Y&R ANZ logo 250 - 999
Y&R ANZ logo $10,000+
Y&R ANZ logo Sydney
Y&R ANZ logo Australia
We've been in business for over 80 years, making us Australia’s oldest advertising agency brand. Our business platform is incredibly simple ...
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Cultural Perspectives logo
Cultural Perspectives
Cultural Perspectives logo 10 - 49
Cultural Perspectives logo Undisclosed
Cultural Perspectives logo Redfern
Cultural Perspectives logo Australia
The area of multiculturalism & cultural diversity is littered with preconceptions. At Cultural Perspectives we allow you to cut through the ...
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Third Hemisphere logo
Third Hemisphere
Third Hemisphere logo 2 - 9
Third Hemisphere logo $10,000+
Third Hemisphere logo Manly
Third Hemisphere logo Australia
We provide specialist technology and finance pubic relations (PR) and media engagement for innovators and leaders who are breaking new groun...
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Illuminate Communications logo
Illuminate Communications
Illuminate Communications logo 10 - 49
Illuminate Communications logo $25,000+
Illuminate Communications logo Paddington
Illuminate Communications logo Australia
Illuminate is an integrated communications agency helping brands to build trust, relevance and resonance with audiences consistently across ...
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Polkadot Communications logo
Polkadot Communications
Polkadot Communications logo 2 - 9
Polkadot Communications logo $5,000+
Polkadot Communications logo Bondi Junction
Polkadot Communications logo Australia
We’re an integrated communications consultancy offering PR, social media, marketing, event management and digital related services to nation...
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Jaywing logo
Jaywing
Jaywing logo 250 - 999
Jaywing logo Undisclosed
Jaywing logo North Sydney
Jaywing logo Australia
With Jaywing's heritage in data science, we deliver exceptional results, creating brilliant work that’s impossible to ignore across Marketin...
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Vantage Digital - Chinese Marketing logo
Vantage Digital - Chinese Marketing
Vantage Digital - Chinese Marketing logo 2 - 9
Vantage Digital - Chinese Marketing logo $1,000+
Vantage Digital - Chinese Marketing logo Sydney
Vantage Digital - Chinese Marketing logo Australia
Vantage Digital is a leading Australian Chinese Marketing agency. Offering end-to-end solutions from Chinese social media (WeChat, Weibo, Li...
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Host logo
Host
Host logo 50 - 249
Host logo $10,000+
Host logo Sydney
Host logo Australia
Our global mission is to be the world’s best company at creating meaningful connections between people and brands using creativity, media an...
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We Are Different logo
We Are Different
We Are Different logo 10 - 49
We Are Different logo $5,000+
We Are Different logo Ultimo
We Are Different logo Australia
We produce creative work that drives real business impact by doing things differently
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HM&M PR logo
HM&M PR
HM&M PR logo 2 - 9
HM&M PR logo $1,000+
HM&M PR logo Scottsdale
HM&M PR logo AZ
From CEO profiling to product launches and everything in between, HM&M understands how public relations and content marketing can be used to...
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CoFactor logo
CoFactor
CoFactor logo 2 - 9
CoFactor logo Undisclosed
CoFactor logo Docklands
CoFactor logo Australia
CoFactor is a strategic communication and reputation agency. We build and protect the reputation of businesses, leading brands and individua...
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FORWARD Agency logo
FORWARD Agency
FORWARD Agency logo 10 - 49
FORWARD Agency logo $10,000+
FORWARD Agency logo Sydney
FORWARD Agency logo Australia
An award winning public relations agency that gets results. Using the power of communications, content and brand activation, we help our cli...
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FAQS

  • A good PR agency in the business will help you with PR and communication by working closely with your company to get the right message, content, and tone of voice.
  • PR firms not only use their expertise to generate a variety of new ideas but also build relationships with the media and specific journalists. They tailor the best content for each platform and broadcast t on your behalf.
  • A specialist PR agency will help you focus your energy where it is most effective and contributes to your overall business and marketing goals.
  • PR agencies know how to get the most bang for your buck within your budget, how to leverage timing, and how to structure and target campaigns. They know what works and what doesn't, because they have tried-and-tested formulas that have proven successful, and are open to telling you if an idea is worth pursuing.
  • Collaborating with a PR agency means that your company is safe in case of crisis. Since PR agencies have prepared a crisis plan in advance, they will be with you to prepare all kinds of explanations and present them to the media in the event of a crisis.

The way to understand the difference between PR agencies and advertising agencies is to make the right distinction between the concepts of PR and advertising.

While PR serves the purpose of increasing the prestige, image and recognition of an institution or person, advertising aims to increase the sales of a good or service or to spread an idea. Therefore, these two concepts are separated from each other in terms of basic purposes.

Another important point that distinguishes the concepts of PR and advertising is the target audience. In PR, the target audience of the institution is the public, but in advertising, the target audience includes a limited audience in line with the area of ​​​​the goods or services to be sold.

The third difference between PR and advertising is their working time. Since there is a long-term image work or communication of an institution in PR, the studies are continuous and uninterrupted because creating the perception always requires a long process. On the contrary, in advertising, the work is intermittent and periodic due to certain periods when products or services come to the fore.

To help you choose the right PR agency for your business, you can follow these steps:

  • Before researching potential PR agencies that fit your needs, list your key goals and expectations that you want the agency to help you achieve. Detail specific goals such as the markets you want to reach, the key messages you want to convey, and the number of media engagements that need to be achieved. When you present these goals to the PR agency during your interviews, they will explain how they will help you.

 

  • List companies you have the potential to work with through a website where you can view the PR agencies available to you, such as the PR Agency Network.

 

  • Ask to speak with past and current customers when you meet with the companies you have listed and learn more about the services they offer. This allows you to understand their strengths and weaknesses and helps you learn firsthand how well they work with other clients.

 

  • After doing research and comparing the prices of different companies, decide which one is the best fit for your budget. If you find that an agency you like is way out of your price range, see if there's room in your budget to adjust their prices. In case there are some companies that you have a hard time choosing between, choose the one that fits your budget while continuing to provide quality service.

The top five PR agencies in the world are as follows:

 

  • Edelman

Edelman, the world's largest PR firm with more than 6,000 employees and a revenue of $984.9 million in 2021, is an American PR and marketing consulting firm founded in 1952 by Daniel Edelman. It is currently managed by Daniel Edelman's son, Richard Edelman.

 

  • Weber Shandwick

Weber Shandwick is an American PR firm founded in 2001 by the merger of Weber Group, Shandwick International and BSMG. In 2021, it took the second place in the ranking of the world's largest PR agencies with a revenue of 860 million dollars.

 

  • BCW (Burson Cohn & Wolfe)

Burson Cohn & Wolfe, which put $772 million into its coffers last year, is a New York-based multinational PR and communications firm. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries, Cohn & Wolfe, with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.

 

  • Fleishman Hillard

Fleishman Hillard St. Louis, Missouri is a PR and marketing agency. The company, which generated $680 million in revenue in 2021, was founded in 1946 by Alfred Fleishman and Robert E. Hillard. It is currently headquartered in Missouri, USA.

 

  • Ketchum

Ketchum; is a global public relations firm that provides marketing, branding and corporate communications services in the corporate, healthcare, food & beverage and technology industries. Ketchum, which is on the list of the five largest PR agencies in the world with its revenue of $ 550 million in 2021, was founded by George Ketchum in 1923 as a Pittsburgh-based advertising company. Its headquarters are now located in New York.

PR agencies with a wide range of services; strategically handle many communication processes such as reputation management, perception management, media relations, and crisis communication. The main purpose of PR agencies, which undertake the brand awareness and reputation management of the people and companies they work with, is to support these people in drawing a reliable image in the sector. It tries to prevent material and moral losses, thanks to the crisis communication plans that it carries out in advance or instantly against possible crises. It strengthens the foundations of the relationship with the target audience and the press, and increases brand awareness and brand loyalty, with many activities such as press release distribution, special news and interview studies, and TV program guests. PR agencies do all of these items in a professional and systematic way. PR agencies can also align PR and marketing goals, increasing your reputation as well as driving more sales.

In short, PR agencies help the people and companies they collaborate with to be more visible in the sector and make their voices heard by their target audience, thanks to their strong media relations.

Social Media Manager: Responsibilities of social media managers; promoting the brand, interacting with audiences across various social media channels, as well as coordinating and developing unique brand voices for each channel. Their day-to-day duties may include creating a social media content calendar aligned with the overall PR strategy, engaging with audiences across all channels through brand-voiced comments and posts, and monitoring various data points to track the success of specific campaigns and strategies.

Publicist: This is the position that works with the client and works with the client to develop a unique PR strategy. They then use this strategy to find specific campaigns, events, and outreach that will most effectively execute this strategy. The most challenging part of their job is undoubtedly managing crises. When there is negative press about a client, the PR professional has to quickly find the best way for the client's brand to recover.

Copywriter: Copywriters in PR agencies execute promotional strategies by writing press releases, speeches, blog posts, social media posts, and other materials. They must be versatile enough to write in a variety of brand voices and adapt that voice to suit a variety of campaigns or PR content.

PR Specialist: PR specialists are an essential part of PR agencies, whose main responsibility is to maintain good relationships with journalists and other media contacts who can help them produce press releases, appear on TV, broadcast speeches, and other promotional media strategies.

Spokesperson: Spokespersons, whose responsibility it is to act as the face of the brand by representing the company in public, in speeches, and on TV, often work in-house for the company. They must also have the strength to respond to criticism and bear the brunt of negative press when crises occur.

The amount required to set up a PR agency and provide public relations support to individuals and businesses will of course vary depending on the type of PR agency, the services the agency intends to offer, and the location where the agency will be established. The initial cost of a PR agency considers equipment and materials expenses, fees to start a business, software expenses, office space expenses, employee and freelancer expenses, website costs, and advertising and marketing costs. It ranges from $20,000 to $50,000.

PR agencies make money by charging their clients for the services they provide. Some may charge an annual fee as a registrar, a monthly fee as a service fee, or a per-project fee. Usually, a deal contract is signed between a business PR agency before the business starts.

One of the jobs that today's agencies spend the most time on is trying to gain new customers. PR agencies also need to constantly seek out new clients and explore new ways to grow their agencies. Below are the steps to be taken to achieve these goals:

Website: Creating a website that will make a good impression as your most important marketing tool is critical. If you want to get your website visitors excited about taking the next step and contacting you, a website that will highlight your agency, your team, your industry expertise, and clients you've worked with before and instill confidence in your visitors should be the first step in your marketing strategy. Don't overlook the importance of optimizing your site for SEO best practices to attract potential PR customers to your website. An optimized website increases your chances of attracting organic traffic and helps you build a stronger online network.

 

Content: Create content that will position your agency as an expert in your field and industry. When creating this content, remember that instead of writing generic content pieces, you should offer unique content and tailor it to your target PR clients when creating content that reveals your agency's expertise. By producing content in this way, you can benefit from content generation methods from company blogs, e-mail newsletters, LinkedIn posts, webinars, podcasts, YouTube, and other social media platforms to stand out as a thought leader in your industry.

 

Case Studies: Be sure to include case studies on your agency's website to showcase your past achievements and expertise. These studies will act as a kind of social proof and play an important role in attracting more PR clients to your agency. These case studies are very helpful for your clients to see what you can do.

 

Quality Presentation: You are one of the many PR agencies on the list for your potential clients who want to have a meeting with you and present to them. The only way to stand out is to craft a persuasive business presentation and PR proposal, customized to the client's needs. At this stage, you need to fully understand the client's business, past business, trouble spots, and competitors. Once you understand these, create an interesting presentation and try to attract all the attention of the customers during the presentation.

As in every organization, there are many specialists with different abilities and job descriptions working in PR agencies. The teams of PR agencies are generally as follows:

 

Strategy Team: This team usually monitors the work, when a new client comes to the agency, this team examines the structure of the client company and creates appropriate strategies accordingly, and shares them with the relevant teams. They form a kind of roadmap.

 

Editorial Team: This team, which is responsible for the creation of texts to be used in relations with the press, has a good command of the rules of journalism. They produce the best texts by working meticulously on the reflectance of the brand language of the messages, their compliance with the language of journalism, spelling mistakes and expression disorders.

 

Media and Press Relations Team: This team, whose most important task is to establish strong relations with the press, ensures that the press releases from the editorial team are published in the right channels and reach the widest media organs it can reach. It is also the responsibility of this team to organize press lists and make updates when necessary.

 

Creative Team: This team, which manages the design part of the business, takes on creative roles such as supporting the projects with visuals. It is the duty of this team to make the designs to be shared with the press the most creative and interesting.

 

Customer Relations Team: It is the team that manages the relations of the agency with the companies and individuals it cooperates with, prepares studies taking into account the feedback received from the customers, and shares these studies with the relevant people.

 

Reporting Team: As every agency does, PR agencies present the results of their work to their clients through reports. The work of the reporting team guides the development of new strategies.

Sydney, The Best PR (Public Relations) Agency List

Name Description Type
Agenda C
Public Relations and Digital Marketing Communication Campaigns. We deliver sophisticated communications and campaigns for brands and organisations. We develop targeted, traditional and digital campaigns to create maximum impact for clients with a wide range of challenges. Our clients appreciate our unique and creative approach to solving problems and securing great results, as well as the wide network of connections we offer to help them get their message heard. We will help energise your audiences by crafting engaging stories delivered through integrated campaigns, powered by strategic and digital expertise.Read more... PR Agency
Paper + Spark
Paper+Spark is a team of senior communications, PR and marketing strategists, content producers and creators, and educators with deep experience in digital, content marketing, social media, influencer strategy and management, copywriting, data, insights, and media. We believe there's always something more to learn, another skill to develop, a different perspective to see, a new innovation to explore, new relationships to build, questions to ask, fun to be had, and adventures to explore. We think, feel, speak, and act differently, and encourage you to do the same. We even have our own lab where we take ideas that look great on paper and ignite them with our spark.Read more... PR Agency
Y&R ANZ
We've been in business for over 80 years, making us Australia’s oldest advertising agency brand. Our business platform is incredibly simple but at the same time surprisingly unique. We believe in the combined power of Strategy, Creativity & Technology. We have achieved tremendous success for our clients by working on the frontiers where technology & marketing intersect. We have a creative culture that never rests at trying to find better ways to meet our clients’ needs. With our extensive experience in interactive & traditional marketing, coupled with the flexibility & responsiveness that comes from always considering the future, we have grown to over 300 nationally. Our work ethic & dedication to moving marketing communications forward has led us to be ranked by industry associations as a market leader, in fact our Melbourne office is currently ranked as one of the top 20 creative agencies in the world & #1 Digital Agency & #1 Digital Agency Network in Australia by AdNews. We are part of the world's largest communication services group, WPP. By virtue of our group membership, we have unparalleled access to the world's best marketing practitioners & intelligence all of which is leveraged to lead cutting edge thinking for our clients. Read more... PR Agency
Cultural Perspectives
The area of multiculturalism & cultural diversity is littered with preconceptions. At Cultural Perspectives we allow you to cut through the maze & open up a world of possibilities. We can work with you to realize your potential in accessing & servicing niche communities; through our Research services we can tell you what these groups do, think, want and through our Advertising and Public Relations services we can equip you to communicate & develop relationships with these high-value markets. PR Agency
Third Hemisphere
We provide specialist technology and finance pubic relations (PR) and media engagement for innovators and leaders who are breaking new ground, and changing the world for the better. Our focus is on pre-IPO and ASX-listed companies targeting tier-1 business and financial news media. PR Agency
Illuminate Communications
Illuminate is an integrated communications agency helping brands to build trust, relevance and resonance with audiences consistently across every channel. Our Philosophy In the minds of consumers, there is no longer a delineation between channels of communication. It is all part of the same package, and brands have never been more visible. Illuminate exists to help clients navigate and capitalise on this new era of transparency through consistent and compelling communications. Our Approach We work in partnership with our clients to define ideas, strategies and programs which help them achieve their corporate and consumer goals through strategic communications, campaigns and implementation.Read more... PR Agency
Polkadot Communications
We’re an integrated communications consultancy offering PR, social media, marketing, event management and digital related services to national and global clients who are seeking clever strategies to tell their story, target key audiences and increase brand awareness. We see the value that comes from strategic communication execution and in our company history over a decade long, we’ve seen client’s businesses thrive as a direct result of the work we have done for them. PR Agency
Jaywing
With Jaywing's heritage in data science, we deliver exceptional results, creating brilliant work that’s impossible to ignore across Marketing, Consulting and Technology. PR Agency
Vantage Digital - Chinese Marketing
Vantage Digital is a leading Australian Chinese Marketing agency. Offering end-to-end solutions from Chinese social media (WeChat, Weibo, Little Red Book etc) to cross border ecommerce, KOL marketing, translation and more.   With more than 8 years experience and 100's of clients across 10+ industries, we are the perfect partner on your China journey. PR Agency
Host
Our global mission is to be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation. What sets us apart from other agencies is the importance we place on our culture and our people. We’re a passionate bunch and take great pride in the work we produce, but we also care about enjoying ourselves along the way, being respectful to one another, and sharing a common goal – to be the best agency you’ll ever work at. PR Agency
We Are Different
We produce creative work that drives real business impact by doing things differently PR Agency
HM&M PR
From CEO profiling to product launches and everything in between, HM&M understands how public relations and content marketing can be used to support your brand. Drawing on our knowledge and experience, we devise and implement impactful campaigns for clients of all sizes. We are a full-service communications agency based in Sydney, Australia. We have close media relations and industry contacts in the United States through our team in Arizona for clients looking to build their brand overseas too. Specialising in media relations and content marketing, HM&M provides effective solutions for our clients including startups, small businesses, government organisations, and household brands. No matter what your brief is, our team adapts to your needs and evolves with you along the way as an extension of your business.Read more... PR Agency
CoFactor
CoFactor is a strategic communication and reputation agency. We build and protect the reputation of businesses, leading brands and individuals. We help our clients shape the perception of the stakeholders that matter most to achieve their objectives. We’re also by their side to expertly manage sensitive issues or a crisis. PR Agency
FORWARD Agency
An award winning public relations agency that gets results. Using the power of communications, content and brand activation, we help our clients tell their stories in engaging ways that earn attention, create impact and achieve results. We are one of Australia’s leading consumer public relations, creative services and content marketing agencies, working across a number of consumer categories including food & beverage, health & wellbeing, automotive, travel, consumer products, QSR and internet services.Read more... PR Agency

Sydney Pr Agencies Price List | 2023

Agency Prices
Agenda C $5,000+
Y&R ANZ $10,000+
Third Hemisphere $10,000+
Illuminate Communications $25,000+
Polkadot Communications $5,000+
Vantage Digital - Chinese Marketing $1,000+
Host $10,000+
We Are Different $5,000+
HM&M PR $1,000+
FORWARD Agency $10,000+

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