When it comes to PR, we're the best. We have the best clients, and they're happy with us because we have a proven track record of success. Our people are top-notch; they know what they're doing and can handle any situation that comes their way. We use cutting-edge technology and systems so you can rest assured your campaign will be handled exactly as you want it to be—from beginning to end. In fact, our services are fully customizable based on your needs and budget! If you're worried about where to start with your next publicity campaign or looking for an agency in general, look no further than us!
A PR agency is a company that provides public relations services. They help companies and organizations to build their brand and reputation by managing the media for them.
PR agencies can provide a range of services, including:
Media relations (such as pitching stories to media outlets)
Online reputation management (for example, managing comments on websites)
Crisis communications (when something bad happens, like an accident or scandal)
The U.S. is the second largest outsourcing destination after India, which makes it an attractive option for PR agencies looking to grow their business and expand into new markets.
With more than 100,000 public relations professionals employed in the country, it's no surprise that the U.S. is the top country for PR outsourcing in the world:
In fact, about 25% of all managed services providers (MSPs) use American staff!
The US is the largest market for PR outsourcing.
Because of its highly competitive PR market, diverse clientele and educated workforce, this country has become a prime destination for companies looking to outsource their public relations needs.
USA PR Agencies are highly experienced
American PR agencies have been working with international clients for years. They know the ins and outs of working with overseas clients and can help you navigate any issues that may arise along the way.
USA PR Agencies have a strong network
Because they’re located in America, they have access to resources that many other PR firms do not—including local media contacts, industry influencers, trade show partners and more. This makes them well positioned to get your company noticed by local audiences who may not otherwise be familiar with it yet.
USA PR Agencies have a good track record
If you want to work with an agency that has established relationships with top publications across multiple industries (like fashion magazines for example), then U.S.-based agencies are likely going to be able to offer more relevant connections than those based elsewhere around the world (particularly if you're looking into fashion marketing).
PR agencies in the United States charge between $100 and $500 per hour. However, there are other ways they can charge you too. For example, some PR agencies might charge by the project or by the number of clients they have.
Here’s a list of fees you can expect to pay:
Hourly Rate $100 to $500 per hour (most common)
Retainer Fee An upfront deposit that pays for a specific number of hours or months of service (for example, “We’ll give you 10 hours at no charge so you can see how we work before deciding if we’re right for your company.")
Now that you know the key questions to ask in your search for a PR agency, it's time to get down to business and find one. Here are some helpful tips for screening potential agencies:
Look at the agency's website. The best way to find out what an agency does is by looking at its website. This will give you a sense of their specialty, target market, focus, strategy and approach to PR as well as social media.
Check their references. With so many agencies out there vying for clients' attention and time, it's important to ask who is using them right now! You can do this by calling previous clients or by checking with professional organization memberships (such as ones listed on LinkedIn).
If you're planning to work with a PR agency, it's important to understand why they can help you. PR agencies in the US will help you save time and money by providing:
Coverage for your products or services
Relationship building with journalists