Best 15+ Public Relations Agencies in Newcastle

Even if PR agencies are very successful in the services they provide, they may be caught unprepared for some problems and face a failure story that leads to closure. Among the many problems faced by agencies, the most common ones are; poor cash flow, underutilized teams, poor data tracking, and lack of strategy. Perhaps the most important of these problems is the cash flow problem. The first step in mastering cash flow is understanding the agency's overheads. To find their overhead, agencies need to list everything they routinely pay for, such as rent, payroll, software subscriptions, and other regular expenses. Then they make annual plans and comply with them. Agencies that cannot make a regular budget calculation in this way are more likely to go to closure.

PR agencies make money by charging their clients for the services they provide. Some may charge an annual fee as a registrar, a monthly fee as a service fee, or a per-project fee. Usually, a deal contract is signed between a business PR agency before the business starts.

As in every organization, there are many specialists with different abilities and job descriptions working in PR agencies. The teams of PR agencies are generally as follows:

Strategy Team: This team usually monitors the work, when a new client comes to the agency, this team examines the structure of the client company and creates appropriate strategies accordingly, and shares them with the relevant teams. They form a kind of roadmap.

Editorial Team: This team, which is responsible for the creation of texts to be used in relations with the press, has a good command of the rules of journalism. They produce the best texts by working meticulously on the reflectance of the brand language of the messages, their compliance with the language of journalism, spelling mistakes and expression disorders.

Media and Press Relations Team: This team, whose most important task is to establish strong relations with the press, ensures that the press releases from the editorial team are published in the right channels and reach the widest media organs it can reach. It is also the responsibility of this team to organize press lists and make updates when necessary.

Creative Team: This team, which manages the design part of the business, takes on creative roles such as supporting the projects with visuals. It is the duty of this team to make the designs to be shared with the press the most creative and interesting.

Customer Relations Team: It is the team that manages the relations of the agency with the companies and individuals it cooperates with, prepares studies taking into account the feedback received from the customers, and shares these studies with the relevant people.

Reporting Team: As every agency does, PR agencies present the results of their work to their clients through reports. The work of the reporting team guides the development of new strategies.

As ‘PR Agency Network’, we conduct various kinds of research so that you can find the best PR agencies for you. You can explore the profile pages of the PR agencies we have listed for you through our website. In addition, you can see the closest agencies on our website.

PR agencies with a wide range of services; strategically handle many communication processes such as reputation management, perception management, media relations, and crisis communication. The main purpose of PR agencies, which undertake the brand awareness and reputation management of the people and companies they work with, is to support these people in drawing a reliable image in the sector. It tries to prevent material and moral losses, thanks to the crisis communication plans that it carries out in advance or instantly against possible crises. It strengthens the foundations of the relationship with the target audience and the press, and increases brand awareness and brand loyalty, with many activities such as press release distribution, special news and interview studies, and TV program guests. PR agencies do all of these items in a professional and systematic way. PR agencies can also align PR and marketing goals, increasing your reputation as well as driving more sales.

In short, PR agencies help the people and companies they collaborate with to be more visible in the sector and make their voices heard by their target audience, thanks to their strong media relations.

The amount required to set up a PR agency and provide public relations support to individuals and businesses will of course vary depending on the type of PR agency, the services the agency intends to offer, and the location where the agency will be established. The initial cost of a PR agency considers equipment and materials expenses, fees to start a business, software expenses, office space expenses, employee and freelancer expenses, website costs, and advertising and marketing costs. It ranges from $20,000 to $50,000.

The amount companies have to pay to cooperate with PR agencies will vary from agency to agency, depending on the services requested and the size of the agencies. To say an average price, we can say that it is around 1,000-15,000 dollars per month.

Every company has similar aspirations to become an industry leader and stand out from the masses, and one of the ways to achieve this is by collaborating with PR agencies.

Because having the right PR relationship plays an active role in taking any company to the next level and getting ahead of its competitors.

Brand awareness is the backbone of any successful business, and working with a PR agency allows you to create a unique brand identity if you don't already have one, and ensures that an established brand is properly represented in the media and public domain.

PR agencies can help you channel your messages across multiple media platforms and ensure you are represented where you want to be because PR agencies have extensive media networks that will enable your company to use its resources effectively and help you distinguish what is newsworthy and what is not so you can get the most appropriate media coverage possible. and have connections.

PR agencies will be able to offer ideas on what would be effective to reach your target audience and keep you informed of market trends, enabling you to identify the best strategic opportunities to expand and grow your company.

Social Media Manager: Responsibilities of social media managers; promoting the brand, interacting with audiences across various social media channels, as well as coordinating and developing unique brand voices for each channel. Their day-to-day duties may include creating a social media content calendar aligned with the overall PR strategy, engaging with audiences across all channels through brand-voiced comments and posts, and monitoring various data points to track the success of specific campaigns and strategies.

Publicist: This is the position that works with the client and works with the client to develop a unique PR strategy. They then use this strategy to find specific campaigns, events, and outreach that will most effectively execute this strategy. The most challenging part of their job is undoubtedly managing crises. When there is negative press about a client, the PR professional has to quickly find the best way for the client's brand to recover.

Copywriter: Copywriters in PR agencies execute promotional strategies by writing press releases, speeches, blog posts, social media posts, and other materials. They must be versatile enough to write in a variety of brand voices and adapt that voice to suit a variety of campaigns or PR content.

PR Specialist: PR specialists are an essential part of PR agencies, whose main responsibility is to maintain good relationships with journalists and other media contacts who can help them produce press releases, appear on TV, broadcast speeches, and other promotional media strategies.

Spokesperson: Spokespersons, whose responsibility it is to act as the face of the brand by representing the company in public, in speeches, and on TV, often work in-house for the company. They must also have the strength to respond to criticism and bear the brunt of negative press when crises occur.

One of the jobs that today's agencies spend the most time on is trying to gain new customers. PR agencies also need to constantly seek out new clients and explore new ways to grow their agencies. Below are the steps to be taken to achieve these goals:

Website: Creating a website that will make a good impression as your most important marketing tool is critical. If you want to get your website visitors excited about taking the next step and contacting you, a website that will highlight your agency, your team, your industry expertise, and clients you've worked with before and instill confidence in your visitors should be the first step in your marketing strategy. Don't overlook the importance of optimizing your site for SEO best practices to attract potential PR customers to your website. An optimized website increases your chances of attracting organic traffic and helps you build a stronger online network.

Content: Create content that will position your agency as an expert in your field and industry. When creating this content, remember that instead of writing generic content pieces, you should offer unique content and tailor it to your target PR clients when creating content that reveals your agency's expertise. By producing content in this way, you can benefit from content generation methods from company blogs, e-mail newsletters, LinkedIn posts, webinars, podcasts, YouTube, and other social media platforms to stand out as a thought leader in your industry.

Case Studies: Be sure to include case studies on your agency's website to showcase your past achievements and expertise. These studies will act as a kind of social proof and play an important role in attracting more PR clients to your agency. These case studies are very helpful for your clients to see what you can do.

Quality Presentation: You are one of the many PR agencies on the list for your potential clients who want to have a meeting with you and present to them. The only way to stand out is to craft a persuasive business presentation and PR proposal, customized to the client's needs. At this stage, you need to fully understand the client's business, past business, trouble spots, and competitors. Once you understand these, create an interesting presentation and try to attract all the attention of the customers during the presentation.