All Pr Agencies in Brisbane

Sequel PR logo
Sequel PR
Sequel PR logo 10 - 49
Sequel PR logo $5,000+
Sequel PR logo Coorparoo
Sequel PR logo Australia
Our dynamic approach to communications is driven by a group of senior media and marketing professionals with decades of experience in public...
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Sustainable Marketing Services (Australia) Pty Ltd logo
Sustainable Marketing Services (Australia) Pty Ltd
Sustainable Marketing Services (Australia) Pty Ltd logo 2 - 9
Sustainable Marketing Services (Australia) Pty Ltd logo Undisclosed
Sustainable Marketing Services (Australia) Pty Ltd logo Cleveland
Sustainable Marketing Services (Australia) Pty Ltd logo Australia
Sustainable Marketing Services (Australia) Pty Ltd is a multi-award winning, strategically-lead Brisbane marketing, and public relations ser...
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Superdream logo
Superdream
Superdream logo 50 - 249
Superdream logo $5,000+
Superdream logo South Brisbane
Superdream logo Australia
People have more choices than ever about what to buy and where to buy it. Superdream are a marketing agency that helps you build positive hu...
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Ford Digital logo
Ford Digital
Ford Digital logo 2 - 9
Ford Digital logo Undisclosed
Ford Digital logo Fortitude Valley
Ford Digital logo Australia
Ford Digital Agency is a specialist social media marketing, event management and public relations agency based in Brisbane. We work closely ...
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Public Relations That Actually Works logo
Public Relations That Actually Works
Public Relations That Actually Works logo 2 - 9
Public Relations That Actually Works logo $5,000+
Public Relations That Actually Works logo Sherwood
Public Relations That Actually Works logo Australia
For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Publi...
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Plural Communications logo
Plural Communications
Plural Communications logo 10 - 49
Plural Communications logo $1,000+
Plural Communications logo Fortitude Valley
Plural Communications logo Australia
Plural is a communications agency that combines respected leaders in each service area to offer a depth of experience not previously availab...
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Squirrel House logo
Squirrel House
Squirrel House logo 2 - 9
Squirrel House logo $1,000+
Squirrel House logo Surfers Paradise
Squirrel House logo Australia
Squirrel House is a boutique agency offering a broad range of specialist services including public relations, event organisation, sales and ...
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P4 Group logo
P4 Group
P4 Group logo 10 - 49
P4 Group logo $5,000+
P4 Group logo Newstead
P4 Group logo Australia
P4 Group is a national integrated marketing and communications agency specializing in delivering outstanding, award-winning strategies and c...
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Heurist - the brand developers. logo
Heurist - the brand developers.
Heurist - the brand developers. logo 2 - 9
Heurist - the brand developers. logo $5,000+
Heurist - the brand developers. logo Slacks Creek
Heurist - the brand developers. logo Australia
We are a brand development agency. Our sole purpose is to help people get their ideas recognised, no matter their budget constraints. Our te...
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Promedia Public Relations logo
Promedia Public Relations
Promedia Public Relations logo 10 - 49
Promedia Public Relations logo $5,000+
Promedia Public Relations logo Brisbane
Promedia Public Relations logo Australia
Promedia is one of Australia’s longest established and most trusted public relations firms. We engineer campaigns that cut through the noise...
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PDPR Marketing and Creative logo
PDPR Marketing and Creative
PDPR Marketing and Creative logo 2 - 9
PDPR Marketing and Creative logo Undisclosed
PDPR Marketing and Creative logo Milton
PDPR Marketing and Creative logo Australia
PDPR is a full-service boutique communications agency specialising in hospitality, lifestyle, property, retail and travel. At PDPR we're in ...
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Media Hunt logo
Media Hunt
Media Hunt logo 10 - 49
Media Hunt logo Undisclosed
Media Hunt logo Burleigh Heads
Media Hunt logo Australia
Media Hunt is one of Australia’s leading media strategists. We’ve been a specialist media advisory for more than 15 years, consistently rais...
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Newgate Communications logo
Newgate Communications
Newgate Communications logo 50 - 249
Newgate Communications logo $1,000+
Newgate Communications logo Barton
Newgate Communications logo Australia
Newgate Australia brings together the country’s most experienced team in public affairs, corporate and financial communications, stakeholder...
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Adoni Media logo
Adoni Media
Adoni Media logo 10 - 49
Adoni Media logo Undisclosed
Adoni Media logo Spring Hill
Adoni Media logo Australia
Adoni Media is a trusted public relations agency with proven results in delivering PR campaigns, corporate communications, media training, a...
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FAQS

PR agencies make money by charging their clients for the services they provide. Some may charge an annual fee as a registrar, a monthly fee as a service fee, or a per-project fee. Usually, a deal contract is signed between a business PR agency before the business starts.

The amount companies have to pay to cooperate with PR agencies will vary from agency to agency, depending on the services requested and the size of the agencies. To say an average price, we can say that it is around 1,000-15,000 dollars per month.

Every company that wants to reach its potential customers needs to introduce itself to people and establish healthy relations with the public. For this, the right thing to do is to work with a PR agency that is specialized in its business. But choosing the right PR agency is not an easy task. People or institutions that want to cooperate with the right PR agency should consider the following items, which will have very beneficial results for their choice.

 If you have friends or colleagues who have worked with PR agencies before, you can ask them for advice and benefit from their experience.

Decide how much money you want to spend on the PR job and how you want to spend it. Before you start looking for PR agencies, make decisions such as working on a flat wage or performance-based pay basis.

Decide on the size of the PR agency you will be working with. Although big PR agencies may be more attractive to you, remember that they may force you financially and make your choice accordingly. Smaller PR agencies don't have to strain on the budget, and they may be hungrier for advancement in the industry.

If you have an idea about what kind of PR agency you will work with, find a website where you can list the PR agencies that are suitable for you and list the potential companies you can work with.

After creating this list, contact PR agencies and get information on how they can find solutions to your needs. In which media channels can they be successfully featured? Will they be able to help you with events, reactions, social media, and content? Look for answers to these questions. Ask which companies they have worked with before and what services they offer them. See if they are excited to collaborate with you. If they're not interested in what you're trying to achieve, the partnership probably won't work, but if they show your passion for your work, it could be a good partnership for you.

To help you choose the right PR agency for your business, you can follow these steps:

  • Before researching potential PR agencies that fit your needs, list your key goals and expectations that you want the agency to help you achieve. Detail specific goals such as the markets you want to reach, the key messages you want to convey, and the number of media engagements that need to be achieved. When you present these goals to the PR agency during your interviews, they will explain how they will help you.

 

  • List companies you have the potential to work with through a website where you can view the PR agencies available to you, such as the PR Agency Network.

 

  • Ask to speak with past and current customers when you meet with the companies you have listed and learn more about the services they offer. This allows you to understand their strengths and weaknesses and helps you learn firsthand how well they work with other clients.

 

  • After doing research and comparing the prices of different companies, decide which one is the best fit for your budget. If you find that an agency you like is way out of your price range, see if there's room in your budget to adjust their prices. In case there are some companies that you have a hard time choosing between, choose the one that fits your budget while continuing to provide quality service.

Social Media Manager: Responsibilities of social media managers; promoting the brand, interacting with audiences across various social media channels, as well as coordinating and developing unique brand voices for each channel. Their day-to-day duties may include creating a social media content calendar aligned with the overall PR strategy, engaging with audiences across all channels through brand-voiced comments and posts, and monitoring various data points to track the success of specific campaigns and strategies.

Publicist: This is the position that works with the client and works with the client to develop a unique PR strategy. They then use this strategy to find specific campaigns, events, and outreach that will most effectively execute this strategy. The most challenging part of their job is undoubtedly managing crises. When there is negative press about a client, the PR professional has to quickly find the best way for the client's brand to recover.

Copywriter: Copywriters in PR agencies execute promotional strategies by writing press releases, speeches, blog posts, social media posts, and other materials. They must be versatile enough to write in a variety of brand voices and adapt that voice to suit a variety of campaigns or PR content.

PR Specialist: PR specialists are an essential part of PR agencies, whose main responsibility is to maintain good relationships with journalists and other media contacts who can help them produce press releases, appear on TV, broadcast speeches, and other promotional media strategies.

Spokesperson: Spokespersons, whose responsibility it is to act as the face of the brand by representing the company in public, in speeches, and on TV, often work in-house for the company. They must also have the strength to respond to criticism and bear the brunt of negative press when crises occur.

The top five PR agencies in the world are as follows:

 

  • Edelman

Edelman, the world's largest PR firm with more than 6,000 employees and a revenue of $984.9 million in 2021, is an American PR and marketing consulting firm founded in 1952 by Daniel Edelman. It is currently managed by Daniel Edelman's son, Richard Edelman.

 

  • Weber Shandwick

Weber Shandwick is an American PR firm founded in 2001 by the merger of Weber Group, Shandwick International and BSMG. In 2021, it took the second place in the ranking of the world's largest PR agencies with a revenue of 860 million dollars.

 

  • BCW (Burson Cohn & Wolfe)

Burson Cohn & Wolfe, which put $772 million into its coffers last year, is a New York-based multinational PR and communications firm. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries, Cohn & Wolfe, with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.

 

  • Fleishman Hillard

Fleishman Hillard St. Louis, Missouri is a PR and marketing agency. The company, which generated $680 million in revenue in 2021, was founded in 1946 by Alfred Fleishman and Robert E. Hillard. It is currently headquartered in Missouri, USA.

 

  • Ketchum

Ketchum; is a global public relations firm that provides marketing, branding and corporate communications services in the corporate, healthcare, food & beverage and technology industries. Ketchum, which is on the list of the five largest PR agencies in the world with its revenue of $ 550 million in 2021, was founded by George Ketchum in 1923 as a Pittsburgh-based advertising company. Its headquarters are now located in New York.

PR agencies with a wide range of services; strategically handle many communication processes such as reputation management, perception management, media relations, and crisis communication. The main purpose of PR agencies, which undertake the brand awareness and reputation management of the people and companies they work with, is to support these people in drawing a reliable image in the sector. It tries to prevent material and moral losses, thanks to the crisis communication plans that it carries out in advance or instantly against possible crises. It strengthens the foundations of the relationship with the target audience and the press, and increases brand awareness and brand loyalty, with many activities such as press release distribution, special news and interview studies, and TV program guests. PR agencies do all of these items in a professional and systematic way. PR agencies can also align PR and marketing goals, increasing your reputation as well as driving more sales.

In short, PR agencies help the people and companies they collaborate with to be more visible in the sector and make their voices heard by their target audience, thanks to their strong media relations.

Even if PR agencies are very successful in the services they provide, they may be caught unprepared for some problems and face a failure story that leads to closure. Among the many problems faced by agencies, the most common ones are; poor cash flow, underutilized teams, poor data tracking, and lack of strategy. Perhaps the most important of these problems is the cash flow problem. The first step in mastering cash flow is understanding the agency's overheads. To find their overhead, agencies need to list everything they routinely pay for, such as rent, payroll, software subscriptions, and other regular expenses. Then they make annual plans and comply with them. Agencies that cannot make a regular budget calculation in this way are more likely to go to closure.

A reputable PR agency cannot guarantee that your brand will be featured by media outlets. Because this is a situation that is beyond the control of the PR agency. Even a PR agency with the strongest media connections cannot guarantee that the brands it works with will be featured in the media because it ultimately depends on the editorial team. Since meddling in the business of journalists and broadcasters will damage the relations of PR agencies with the media, agencies often prefer not to resort to this path and do not allow an interview, program, etc. to be filmed. It is left to the media organization to decide whether it will be published or not.

While PR is part of marketing, PR agencies are not responsible for sales. The responsibility of PR agencies is to increase brand awareness and highlight their clients as experts in the industry. Therefore, although PR agencies can convey to their customers how many readers or listeners are for a broadcast or podcast through their KPIs (key performance indicators), they cannot inform their customers about how many sales are made as a result of these efforts.

One of the jobs that today's agencies spend the most time on is trying to gain new customers. PR agencies also need to constantly seek out new clients and explore new ways to grow their agencies. Below are the steps to be taken to achieve these goals:

Website: Creating a website that will make a good impression as your most important marketing tool is critical. If you want to get your website visitors excited about taking the next step and contacting you, a website that will highlight your agency, your team, your industry expertise, and clients you've worked with before and instill confidence in your visitors should be the first step in your marketing strategy. Don't overlook the importance of optimizing your site for SEO best practices to attract potential PR customers to your website. An optimized website increases your chances of attracting organic traffic and helps you build a stronger online network.

 

Content: Create content that will position your agency as an expert in your field and industry. When creating this content, remember that instead of writing generic content pieces, you should offer unique content and tailor it to your target PR clients when creating content that reveals your agency's expertise. By producing content in this way, you can benefit from content generation methods from company blogs, e-mail newsletters, LinkedIn posts, webinars, podcasts, YouTube, and other social media platforms to stand out as a thought leader in your industry.

 

Case Studies: Be sure to include case studies on your agency's website to showcase your past achievements and expertise. These studies will act as a kind of social proof and play an important role in attracting more PR clients to your agency. These case studies are very helpful for your clients to see what you can do.

 

Quality Presentation: You are one of the many PR agencies on the list for your potential clients who want to have a meeting with you and present to them. The only way to stand out is to craft a persuasive business presentation and PR proposal, customized to the client's needs. At this stage, you need to fully understand the client's business, past business, trouble spots, and competitors. Once you understand these, create an interesting presentation and try to attract all the attention of the customers during the presentation.

Brisbane, The Best PR (Public Relations) Agency List

Name Description Type
Sequel PR
Our dynamic approach to communications is driven by a group of senior media and marketing professionals with decades of experience in public relations, multi-platform media campaigns, change and crisis management, traditional and digital marketing communications, event publicity, branding and design. Sequel PR translates complex information into powerful, accessible messages. An enviable national media contact base underpins our ability to conceive and execute communications strategies for both well-established and new brands Australia-wide. We are also highly effective in delivering successful grassroots and regionalised campaigns, reaching vital audiences outside the capital cities. Our sought-after training programs offer bespoke group and individual courses tailored to enhance all aspects of media performance, sharpen public speaking and presentation skills, hone crisis and issues preparedness, and inspire creative digital content development and social media strategies.Read more... PR Agency
Sustainable Marketing Services (Australia) Pty Ltd
Sustainable Marketing Services (Australia) Pty Ltd is a multi-award winning, strategically-lead Brisbane marketing, and public relations services company. We use our know-how to deliver practical, reliable and results-orientated integrated marketing and public relations strategies for growing businesses in Australia and internationally. PR Agency
Superdream
People have more choices than ever about what to buy and where to buy it. Superdream are a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make sure you build these connections with people, wherever they interact with you. PR Agency
Ford Digital
Ford Digital Agency is a specialist social media marketing, event management and public relations agency based in Brisbane. We work closely with businesses, big and small to help build and increase their public image and brand awareness through a variety of marketing channels. We also provide marketing consultancy services including creative ideas for advertising, marketing and overall strategy. PR Agency
Public Relations That Actually Works
For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Public Relations That Actually Works For Public Relations That Actually Works Contact Public Relations That Actually WorksRead more... PR Agency
Plural Communications
Plural is a communications agency that combines respected leaders in each service area to offer a depth of experience not previously available from a single consultancy. As a close-knit team working at the forefront of digital, design and content strategies, we develop fully integrated solutions for your business and deliver them all with the same success.   Plural leaders see the big picture. We challenge mediocrity and ask the hard questions. We work with a speed, efficiency and flexibility that can only be achieved by a team of high performing equals.Read more... PR Agency
Squirrel House
Squirrel House is a boutique agency offering a broad range of specialist services including public relations, event organisation, sales and marketing strategy, print and digital media solutions, social media management, tactical promotions, social photography and more.Having operated from the vibrant Gold Coast for over 15 years, Squirrel House is a national business servicing a range of clients from luxury hotels and travel providers, bars and restaurants, retail and fashion labels, creative services and family lawyers.A popular division of Squirrel House is gcVIP, an established digital presence covering all the best events and social scandals on the Gold Coast. However, there’s much more to be discovered at our House! Come on in and see for yourself. www.squirrelhouse.com.auRead more... PR Agency
P4 Group
P4 Group is a national integrated marketing and communications agency specializing in delivering outstanding, award-winning strategies and campaigns for clients in the corporate and consumer sectors. We are a dynamic team of PR, marketing, design, stakeholder engagement, social and digital media specialists who create influential campaigns that work – offering big agency experience paired with boutique, first-class client service. PR Agency
Heurist - the brand developers.
We are a brand development agency. Our sole purpose is to help people get their ideas recognised, no matter their budget constraints. Our team of marketing, brand, and UX consultants specialise in creating the strategies that allow people to maximise the return on every cent they put towards getting exposure for their ideas, products, or services. It is our belief that great ideas should be recognised on merit, and not by the depths of the holder's pockets. We help our partners market any idea effectively, so that their ideas get the recognition they deserve. Have a chat with us about any of your marketing, branding, or UX needs: hello@heurist.com.au.Read more... PR Agency
Promedia Public Relations
Promedia is one of Australia’s longest established and most trusted public relations firms. We engineer campaigns that cut through the noise, create the conversation and generate powerful, tangible outcomes. Since 1983 we have delivered effective communications strategies for hundreds of clients across a variety of business, government and community sectors. We provide you with the professional help you need to tell your story right. Services include: Publicity & media relations i>Corporate communications Event Management Government relations Reputation & issues management Community & stakeholder engagement Media training Social media & digital communications Crisis communications Brand development & activation Market research Sponsorships & strategic partnerships Read more... PR Agency
PDPR Marketing and Creative
PDPR is a full-service boutique communications agency specialising in hospitality, lifestyle, property, retail and travel. At PDPR we're in the business of creating engaging, captivating, dynamic, highly emotive and above all memorable marketing collateral for our clients. We bring you results. However you measure your marketing goals, we are here to provide creative ideas, formulate a strategy and execute each and every campaign with clarity, precision and measurability. When first impressions count, we make sure our clients have the visual impact, charismatic presence and unique voice to clearly stand out from the crowd (and be remembered long after they have left the building). Dynamic, fresh and creative, we deliver on time, on budget and always beyond expectations. So whether it’s from our Brisbane office, our Sydney studio or out and about wherever in the world you may be, let’s meet, let’s talk, let’s do this.Read more... PR Agency
Media Hunt
Media Hunt is one of Australia’s leading media strategists. We’ve been a specialist media advisory for more than 15 years, consistently raising the bar in the ever-changing media and technology landscape. Based on Queensland’s Gold Coast, we are highly respected by our media colleagues having established ourselves as a reputable source of news content for media outlets locally and nationally. Media Hunt has a proven track record of creating highly successfully media and communications strategies that maximise the profile of our clients and their projects, reaching consumers across various traditional and new media platforms. Media Hunt has developed an enviable reputation as an agency of choice for the industry. We have launched billions of dollars of projects in the last 12 months, and we are seen as a driving force behind the incredible growth in Southeast Queensland’s property industry.Read more... PR Agency
Newgate Communications
Newgate Australia brings together the country’s most experienced team in public affairs, corporate and financial communications, stakeholder and community engagement, and market and social research. What distinguishes Newgate is the depth of capability across our team. This means we are able to rapidly deliver the skills and capacity that are tailored to your specific challenge. PR Agency
Adoni Media
Adoni Media is a trusted public relations agency with proven results in delivering PR campaigns, corporate communications, media training, and crisis management across Australia.Clients choose Adoni Media because of its experience and reputation.The agency was founded by award-winning journalist and media strategist, Leisa Goddard, and has a team of senior former journalists, political media advisors, and corporate communication managers who become an extension of your team.Media Relations – You need to connect with your audience, build brand authority, awareness, and trust.Corporate Communications – Internal communications to shareholders and your community of stakeholders takes a team that understands governance, your business, and invests the time to build a relationship with your business leaders.Thought Leadership – Stakeholders want to deal with people they know, like and trust. Adoni’s team works to raise the profile of industry and business leaders and position them as an authority through media comment and public speaking opportunities.Media Training – Adoni Media is a leader in Australia for delivering practical and effective media training. Every organisation should have at least two confident spokespeople to manage proactive and reactive media.Crisis Management – Preparation is key. Adoni supports clients with issues management planning and reacting to a crisis.Adoni Media has team members and consultants around Australia with offices in Brisbane, Sydney, and Perth.PR campaigns have delivered millions of dollars in news coverageOne 2-week campaign earned media coverage with an ad value of more than $3.3 millionAwarded and recognised for one of Australia's best Govt Relations campaignsPreferred Media Trainer of Governments, CEOs, military, charities, and industry leadersProven success with Crisis Communication planning and responseMake our experience your PR advantageRead more... PR Agency

Brisbane Pr Agencies Price List | 2023

Agency Prices
Sequel PR $5,000+
Superdream $5,000+
Public Relations That Actually Works $5,000+
Plural Communications $1,000+
Squirrel House $1,000+
P4 Group $5,000+
Heurist - the brand developers. $5,000+
Promedia Public Relations $5,000+
Newgate Communications $1,000+

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