| Agency Name | Agency Description | Agency Type |
Strand PR Ltd | An exciting PR and Marketing Company that uses a fresh, progressive mix of trusted, proven techniques and cutting edge marketing. Our aim is to deliver a great return on investment for our clients. Ensuring your vision and message is communicated effectively to provide measurable results. Our client base includes sole traders and larger organizations from a wide variety of sectors, offering an individual one-off service, or managing all the strands of your PR and marketing. | PR Agency |
Evoke International | We are the ‘next generation’ of strategic communications, pioneering the 4th industrial rEvolution in communications, data mining, data management, social change and digital transformation. Based in the heart of Dubai. | PR Agency |
NOVOS | NOVOS is an innovative London-based eCommerce agency that aims to accelerate the organic growth of eCommerce brands through SEO. NOVOS has disrupted the SEO agency scene in the UK by working with over 150 eCommerce brands in a short time period. Its impressive client list includes popular brands such as MADE.com, Kickgame, Bloom & Wild, Thread, Beyond Retro, Patch, and Swyft. So far, the agency has helped its clients, spread across the UK, the US and European markets, generate over 50 million GBP in organic growth. Our Story Our founders, Antonio & Sam, met while working for one of London's top SEO agencies. They both realised how the traditional agencies were bogged down with hierarchies, micromanaged employees, and complex SEO jargon which affected the service that the client received. These market gaps served as catalysts for the formation of NOVOS — a specialist eCommerce SEO agency built on the values of simplicity, transparency and equality. Since last year, NOVOS has grown its team by over 100%. The agency now employs a diversely talented team of 30! What Makes NOVOS Unique NOVOS is among the few agencies where employee happiness is measured (using Happiness Index) and valued more than performance. Happy Employees = Happy Clients When working with NOVOS, the clients feel that the agency account managers are an extension of their in-house team — not a third-party agency Taking a deep interest in the client's business, NOVOS doesn't create just another SEO strategy, but rather NOVOS creates a holistic organic growth strategy to help with the long-term goals of the brand, and to reduce the reliance on paid advertising. Awards 'Best Use of Search in eCom' at Global Search Awards 'Best SEO Agency' at Global Search Awards 'Best Use of Search in eCom' at UK Search Awards 'Best SEO Agency' at Global Agency Awards Most Effective Use of SEO at The Drum Awards (DADI) Startup Agency of the Year at The Drum Awards Read more... | PR Agency |
Media Managers | Media Managers is an award-winning agency specializing in the planning and activation of traditional media, digital media, public relations, and marketing. Our team work by inspiration, offering solutions to every client´s needs. Every client deserves an agency which puts service at the top of their agenda. They also need an outstanding professional in digital, public relations, social media, video, and media buying to achieve successful marketing communications. | PR Agency |
Berkeley Communications | We bring a little bit of Hollywood to the world of B2B PR and communications. We have repurposed the rules of storytelling so that brands like yours become more engaging, PR more influential and your content more colourful. And we can do this on the global stage. Our storytelling channels extend beyond PR, to include brand messaging/positioning, content marketing, research, brand identity and design, video storytelling and internal communications. Our main hubs are located in London, Munich, New York and Singapore. Berkeley Communications exists to help disruptive brands cut through the noise. To drive up sales. Grow awareness. Win hearts and minds. That’s the power of story. Read more... | PR Agency |
CHANGES | Digital marketing agency CHANGES is a professional team of performance marketing and web design experts with a proven track record in 44 countries. Agency CHANGES, as of July 2021, serves 38 clients from 44 countries. We've ranked 9500+ keywords in TOP-3 for our clients in 2020 (check portfolio on the website). We provide a full range of traditional and cutting edge digital marketing services: SEO PPC ORM Brand strategy Web design Web development CRO SMM Consulting Special offer: -20% for startups from Australia, Norway and Canada. We can write a long boring (or attractive) story about our successful cases and experts that work in our team, but we won't. We don't tell stories, we deliver results from the first day we sign the contract. Just drop us a line and you will see the difference in approach between us and other agencies.Read more... | PR Agency |
Spreckley Partners | Spreckley is one of UK’s leading independent PR agencies with expert knowledge of B2B technology. We provide PR and media relations services – from print, broadcast and online media campaigns to integrated marketing communications, social media management, content creation and design. Our clients range from major international companies and brands to smaller specialist businesses, start ups and innovators - spanning enterprise technology, IT security, cloud, health technology, retail technology and financial technology sectors. Digital transformation and business continuity are at the heart of Spreckley’s creative, integrated and content-driven PR campaigns - connecting innovators with their customers and partners.Read more... | PR Agency |
Minty Digital | We help in-house marketing teams integrate SEO & Pay Per Click into their existing marketing strategy. Grow your business with the SEO and PPC agency that’ll get you more leads, more enquiries and more sales. | PR Agency |
Bump PR | bumpPR offers a down to earth, hands on approach to baby, parenting and health PR. 'Proper PR' is what we like to call it! Quite simply... things get done, we start talking, a buzz is created and coverage is generated. Pro-active and fresh thinking, bumpPR takes a mixed media approach to your PR and gets results. Cutting across both trade and consumer and working with print, broadcast and online media outlets, bumpPR has a wealth of experience to support your PR needs. | PR Agency |
Frank | Frank is a creative agency that helps brands lead, drive and own conversations. With offices in London, Manchester, Glasgow, and Sydney, we create insight-led campaigns that generate buzz, kick-start a reaction and make a real difference. Offline, online, digital, social, influencers, paid, owned, earned, shared - or whatever the buzzwords of the moment are - we believe great ideas are at the heart of it all, and are, by their very nature, channel-neutral. | PR Agency |
Marketing Zone | At Marketing Zone, we’re experts in communications. Whether you want to reach consumers or businesses, we create campaigns that connect with the right people in the right places and in the right ways. Our expertise in branding ensures our clients’ products and services are distinct, recognisable and fully prepared to compete in their sectors. Research can be a key part of this process. | PR Agency |
Emerald Frog Marketing | Jo Evans, Managing Director, Emerald Frog Marketing I’ve been running Emerald Frog Marketing since 2010. I’d worked for many years marketing for large international corporates, but once my daughter arrived I decided to step out of the rat race and go self employed. I wanted to work in a business that gave me the freedom to get closer to customers and work with similar local small business owners and use my experience to help them grow. Over the past fifteen years I’ve worked on campaigns for both the public and private sectors, for businesses large and small, covering a range of industries as diverse as online gift companies and electrical contractors through to financial advisors and gluten-free noodle manufacturers. Emerald Frog Marketing is based near Ely in Cambridgeshire and we work with clients across Cambridgeshire, Suffolk and Norfolk. I am certified by the Institute of Direct Marketing and Vice Chair of the Ely Chamber of Commerce where I’ve been an active member for many years getting involved with the local business community. This has made me understand that there is a real need for marketing support for small businesses who don’t have the budget or need for large, over-priced agencies. This is where we are a bit different. Emerald Frog Marketing is not an agency. We are a consultancy. I work with a very talented team of local freelancers, including web developers, graphic designers and copywriters to deliver successful projects and campaigns for our clients. We work on a flexible basis, for as long as you need us. We don’t lock clients into retainers or contracts and instead offer an affordable marketing solution; whether you need hands-on marketing support, regular consultancy to do your marketing yourself with a bit of a steer, or some marketing training for your in-house team to save you money in the long run. Read more... | PR Agency |
MANNERS PR | Formed in 1985 by former journalist Jacquie Manners. Sister Jane joined 10 years later. Combined, they are communication conductors who can make sure you are singing the right song across all channels. Now called content marketing - in fact professional words and pictures with great relationships added into the mix. We are more than wordsmiths, we work for you in the local community. | PR Agency |
Scale Rex | We are Scalerex, the secret weapon employed by the fastest-growing tech start-ups and B2B service agencies worldwide. We are your trusted sales partner and are incredibly effective at creating predictable revenue engines. Our Scalerex hacking team enables you to constantly stay one step ahead by creating predictable revenue engines. | PR Agency |
Arlington Research | Arlington Research is a full-service agency. We provide clients from around the world with robust data via quantitative research, in depth exploration via qualitative research, and audits on what’s out there already via desk research. All our team are director level and are brutally focused on providing intelligent analysis and creative insight that help our clients bring their story to life. | PR Agency |
All Pr Agencies in Cambridge
Strand PR Ltd
An exciting PR and Marketing Company that uses a fresh, progressive mix of trusted, proven techniques and cutting edge marketing. Our aim i...
Evoke International
We are the ‘next generation’ of strategic communications, pioneering the 4th industrial rEvolution in communications, data mining, data mana...
NOVOS
NOVOS is an innovative London-based eCommerce agency that aims to accelerate the organic growth of eCommerce brands through SEO. NOVOS has d...
Media Managers
Media Managers is an award-winning agency specializing in the planning and activation of traditional media, digital media, public relations,...
Berkeley Communications
We bring a little bit of Hollywood to the world of B2B PR and communications. We have repurposed the rules of storytelling so that brands li...
CHANGES
Digital marketing agency CHANGES is a professional team of performance marketing and web design experts with a proven track record in 44 cou...
Spreckley Partners
Spreckley is one of UK’s leading independent PR agencies with expert knowledge of B2B technology. We provide PR and media relations services...
Minty Digital
We help in-house marketing teams integrate SEO & Pay Per Click into their existing marketing strategy.
Grow your business with the SEO and ...
Bump PR
bumpPR offers a down to earth, hands on approach to baby, parenting and health PR. 'Proper PR' is what we like to call it! Quite simply... ...
Frank
Frank is a creative agency that helps brands lead, drive and own conversations. With offices in London, Manchester, Glasgow, and Sydney, we ...
Marketing Zone
At Marketing Zone, we’re experts in communications. Whether you want to reach consumers or businesses, we create campaigns that connect with...
Emerald Frog Marketing
Jo Evans, Managing Director, Emerald Frog Marketing
I’ve been running Emerald Frog Marketing since 2010. I’d worked for many years marketing...
MANNERS PR
Formed in 1985 by former journalist Jacquie Manners. Sister Jane joined 10 years later. Combined, they are communication conductors who can ...
Scale Rex
We are Scalerex, the secret weapon employed by the fastest-growing tech start-ups and B2B service agencies worldwide. We are your trusted sa...
Arlington Research
Arlington Research is a full-service agency. We provide clients from around the world with robust data via quantitative research, in depth e...
FAQS
To help you choose the right PR agency for your business, you can follow these steps:
- Before researching potential PR agencies that fit your needs, list your key goals and expectations that you want the agency to help you achieve. Detail specific goals such as the markets you want to reach, the key messages you want to convey, and the number of media engagements that need to be achieved. When you present these goals to the PR agency during your interviews, they will explain how they will help you.
- List companies you have the potential to work with through a website where you can view the PR agencies available to you, such as the PR Agency Network.
- Ask to speak with past and current customers when you meet with the companies you have listed and learn more about the services they offer. This allows you to understand their strengths and weaknesses and helps you learn firsthand how well they work with other clients.
- After doing research and comparing the prices of different companies, decide which one is the best fit for your budget. If you find that an agency you like is way out of your price range, see if there's room in your budget to adjust their prices. In case there are some companies that you have a hard time choosing between, choose the one that fits your budget while continuing to provide quality service.
A reputable PR agency cannot guarantee that your brand will be featured by media outlets. Because this is a situation that is beyond the control of the PR agency. Even a PR agency with the strongest media connections cannot guarantee that the brands it works with will be featured in the media because it ultimately depends on the editorial team. Since meddling in the business of journalists and broadcasters will damage the relations of PR agencies with the media, agencies often prefer not to resort to this path and do not allow an interview, program, etc. to be filmed. It is left to the media organization to decide whether it will be published or not.
While PR is part of marketing, PR agencies are not responsible for sales. The responsibility of PR agencies is to increase brand awareness and highlight their clients as experts in the industry. Therefore, although PR agencies can convey to their customers how many readers or listeners are for a broadcast or podcast through their KPIs (key performance indicators), they cannot inform their customers about how many sales are made as a result of these efforts.
There are different types of PR agencies, depending on the services they offer and the audiences they serve. While PR agencies provide general services, there are also PR agencies working in specific areas specialized in their fields. We have listed the types of PR agencies below for you.
- General Communication
PR agencies that offer general services are there for companies in all matters related to their public relations strategy. They provide you with every support in building your reputation and brand awareness using many tactics including social media, media relations, internal communication, and more. For businesses that need help with more than one public relations, it would make more sense to get services from a general PR agency.
- Press communication
PR agencies that focus on media access, writing sales pitches, being actively involved in the media, and interviewing journalists or influencers specialize in press communications. If the PR service that companies need is to improve their media coverage, it would be wise to get services from a PR agency specialized in this field.
- Crisis Communication
PR agencies, which provide support to their customers in the field of crisis management, stand by them by preparing appropriate plans in times of crisis.
- Internal communication
PR agencies specialized in the field of internal communication provide services foe institutions to inform their employees and make employee communication very easy.
- Community Communication
PR agencies, which help companies maintain healthy communication with their customer communities, are experts in areas such as social media communication.
- A good PR agency in the business will help you with PR and communication by working closely with your company to get the right message, content, and tone of voice.
- PR firms not only use their expertise to generate a variety of new ideas but also build relationships with the media and specific journalists. They tailor the best content for each platform and broadcast t on your behalf.
- A specialist PR agency will help you focus your energy where it is most effective and contributes to your overall business and marketing goals.
- PR agencies know how to get the most bang for your buck within your budget, how to leverage timing, and how to structure and target campaigns. They know what works and what doesn't, because they have tried-and-tested formulas that have proven successful, and are open to telling you if an idea is worth pursuing.
- Collaborating with a PR agency means that your company is safe in case of crisis. Since PR agencies have prepared a crisis plan in advance, they will be with you to prepare all kinds of explanations and present them to the media in the event of a crisis.
PR agencies make money by charging their clients for the services they provide. Some may charge an annual fee as a registrar, a monthly fee as a service fee, or a per-project fee. Usually, a deal contract is signed between a business PR agency before the business starts.
Every company has similar aspirations to become an industry leader and stand out from the masses, and one of the ways to achieve this is by collaborating with PR agencies.
Because having the right PR relationship plays an active role in taking any company to the next level and getting ahead of its competitors.
Brand awareness is the backbone of any successful business, and working with a PR agency allows you to create a unique brand identity if you don't already have one, and ensures that an established brand is properly represented in the media and public domain.
PR agencies can help you channel your messages across multiple media platforms and ensure you are represented where you want to be because PR agencies have extensive media networks that will enable your company to use its resources effectively and help you distinguish what is newsworthy and what is not so you can get the most appropriate media coverage possible. and have connections.
PR agencies will be able to offer ideas on what would be effective to reach your target audience and keep you informed of market trends, enabling you to identify the best strategic opportunities to expand and grow your company.
The amount companies have to pay to cooperate with PR agencies will vary from agency to agency, depending on the services requested and the size of the agencies. To say an average price, we can say that it is around 1,000-15,000 dollars per month.
One of the jobs that today's agencies spend the most time on is trying to gain new customers. PR agencies also need to constantly seek out new clients and explore new ways to grow their agencies. Below are the steps to be taken to achieve these goals:
Website: Creating a website that will make a good impression as your most important marketing tool is critical. If you want to get your website visitors excited about taking the next step and contacting you, a website that will highlight your agency, your team, your industry expertise, and clients you've worked with before and instill confidence in your visitors should be the first step in your marketing strategy. Don't overlook the importance of optimizing your site for SEO best practices to attract potential PR customers to your website. An optimized website increases your chances of attracting organic traffic and helps you build a stronger online network.
Content: Create content that will position your agency as an expert in your field and industry. When creating this content, remember that instead of writing generic content pieces, you should offer unique content and tailor it to your target PR clients when creating content that reveals your agency's expertise. By producing content in this way, you can benefit from content generation methods from company blogs, e-mail newsletters, LinkedIn posts, webinars, podcasts, YouTube, and other social media platforms to stand out as a thought leader in your industry.
Case Studies: Be sure to include case studies on your agency's website to showcase your past achievements and expertise. These studies will act as a kind of social proof and play an important role in attracting more PR clients to your agency. These case studies are very helpful for your clients to see what you can do.
Quality Presentation: You are one of the many PR agencies on the list for your potential clients who want to have a meeting with you and present to them. The only way to stand out is to craft a persuasive business presentation and PR proposal, customized to the client's needs. At this stage, you need to fully understand the client's business, past business, trouble spots, and competitors. Once you understand these, create an interesting presentation and try to attract all the attention of the customers during the presentation.
As in every organization, there are many specialists with different abilities and job descriptions working in PR agencies. The teams of PR agencies are generally as follows:
Strategy Team: This team usually monitors the work, when a new client comes to the agency, this team examines the structure of the client company and creates appropriate strategies accordingly, and shares them with the relevant teams. They form a kind of roadmap.
Editorial Team: This team, which is responsible for the creation of texts to be used in relations with the press, has a good command of the rules of journalism. They produce the best texts by working meticulously on the reflectance of the brand language of the messages, their compliance with the language of journalism, spelling mistakes and expression disorders.
Media and Press Relations Team: This team, whose most important task is to establish strong relations with the press, ensures that the press releases from the editorial team are published in the right channels and reach the widest media organs it can reach. It is also the responsibility of this team to organize press lists and make updates when necessary.
Creative Team: This team, which manages the design part of the business, takes on creative roles such as supporting the projects with visuals. It is the duty of this team to make the designs to be shared with the press the most creative and interesting.
Customer Relations Team: It is the team that manages the relations of the agency with the companies and individuals it cooperates with, prepares studies taking into account the feedback received from the customers, and shares these studies with the relevant people.
Reporting Team: As every agency does, PR agencies present the results of their work to their clients through reports. The work of the reporting team guides the development of new strategies.
Social Media Manager: Responsibilities of social media managers; promoting the brand, interacting with audiences across various social media channels, as well as coordinating and developing unique brand voices for each channel. Their day-to-day duties may include creating a social media content calendar aligned with the overall PR strategy, engaging with audiences across all channels through brand-voiced comments and posts, and monitoring various data points to track the success of specific campaigns and strategies.
Publicist: This is the position that works with the client and works with the client to develop a unique PR strategy. They then use this strategy to find specific campaigns, events, and outreach that will most effectively execute this strategy. The most challenging part of their job is undoubtedly managing crises. When there is negative press about a client, the PR professional has to quickly find the best way for the client's brand to recover.
Copywriter: Copywriters in PR agencies execute promotional strategies by writing press releases, speeches, blog posts, social media posts, and other materials. They must be versatile enough to write in a variety of brand voices and adapt that voice to suit a variety of campaigns or PR content.
PR Specialist: PR specialists are an essential part of PR agencies, whose main responsibility is to maintain good relationships with journalists and other media contacts who can help them produce press releases, appear on TV, broadcast speeches, and other promotional media strategies.
Spokesperson: Spokespersons, whose responsibility it is to act as the face of the brand by representing the company in public, in speeches, and on TV, often work in-house for the company. They must also have the strength to respond to criticism and bear the brunt of negative press when crises occur.
Cambridge, The Best PR(Public Relations) Agency List
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