| Agency Name | Agency Description | Agency Type |
MAD Solutions | MAD Solutions was founded by leading Film Analyst and Publisher Alaa Karkouti in partnership with renowned Creative Director Maher Diab. MAD Solutions is the first Pan-Arab independent studio and fully integrative marketing and creative consultancy for the Arab film and Entertainment Industry. Under the umbrella of MAD Solutions, the studio is supported by five pillars: MAD Marketing, MAD Content, MAD Distribution, MAD Culture and MAD Celebrity, which together are helping to usher in an exciting new generation of Arab filmmakers and entertainment talent. We attend at least 20 film festivals (Arab and International), summits, and workshops annually including Cannes, Berlinale, DIFF, ADFF, Toronto, Locarno and many more. Besides our energetic, contemporary approaches to collaborating with our MAD partners, we pride ourselves on having the most extensive and up-to-date database on the Arab film industry, spanning over 20 years of a rich heritage that is still growing to this day, despite the political and socio-economic challenges. Realizing the potential growth of the film industry in the Gulf States, and the opportunities to hatch a pan-regional strategy, MAD Solutions has expanded to Abu Dhabi, UAE, focusing on the GCC in specific and the Arab world as a whole. We are thrilled to become industry partners with twofour54 in Abu Dhabi, the incubator of creativity of talent in the region. twofour54's vision is to enable the development of world class ArabiRead more... | PR Agency |
iLike Agency | iLike is a full-fledged advertising agency established in 2013. We help brands to embrace new means of advertising to leverage their competitive advantage whether it is done through inbound or outbound branding activities. We provide advertising solutions through the most valued targeted and effective media. We offer unequaled access to quality audiences across all media, designing new ways of brand communication vehicles with campaign management and implementation, reaching targeted audiences in news media, digital platforms that include video, social, mobile, magazines, outdoor spaces, leading television and radio networks.Read more... | PR Agency |
Fikra Advertising | Our Story In the spring of 1996, Fikra was born as an advanced agency providing integrated services to different business sectors with strategic thinking, creativity &experience for the benefit of clients…. Fikra isn't a name painted on walls; it has been leaping from one success to another, Through our continuous searching for Fikra,s development; we achieved our big dream & established our own printing house in 2007. we define clients' position in the market to help them gaining business growth through marketing intelligence. Simply, Fikra is the kingdom of ideas.Read more... | PR Agency |
Phenomena Creative Spot | Phenomena is a full service event management firm that was created by pairing together our passion for activities and business prospective We bring a fresh, unique approach to the event management industry. We are not party planners. We are strategic event management partners. We understand that a properly executed event can be leveraged to support an organization’s strategic vision, incorporated into a company’s marketing plan, or used to build networks and client loyalty. | PR Agency |
CC Plus | Corporate Communications Plus (CC Plus) is a full-fledged multi-disciplinary communication and PR firm operating in local and regional markets, delivering on clients’ brand reputation, providing strategic thinking, and delivering high-impact campaigns across all communication spectrums. CC Plus blends proven public relations methodologies with cutting-edge press relations, events management, and digital media to craft strategic programs that give clients winning and measurable results. With almost 15 years of experience in the business, CC Plus provides strategic PR counsel to various clients across all commercial and non-commercial fields. CC Plus capitalizes on its breadth of expertise in business communications, press relations, and innovative ideas. CC Plus delivers the best-in-class integrated set of communications services.Read more... | PR Agency |
Integrity Corp | Integrity corporation is a full service advertising design and production agency, working in different areas from online to offline, ATL, and BTL... using web, print, video, broadcasting and multimedia. We are dedicated to understanding your products, your customers, your markets and your purpose to help you deliver high impact marketing and advertising with persuasive messages to reach your customers. By means of offering our clients the unique marketing mix helping them to grow and also developing those marketing communication materials to help our clients meet their business objectives.Read more... | PR Agency |
SEO Egypt | SEO Egypt is an internet company provides integral web solutions. We aim to help business owners enhance and magnify their online presence, boost their website traffic, increase their ranking at the major search engines and improve brand awareness which will spontaneously lead to huge conversion rate into sales. We provide vast and comprehensive solutions and services including search engine optimization, link building, social media marketing, content writing, keyword research and we also provide top notch website designs. Our professional experts and consultants use the latest and sharpest tools and techniques to set our clients apart from competitors and to achieve service superiority. We keep an eye on the market to identify the latest trends, updates and winning formulas then we analyze and implement them to reach a magical combination in order make our clients distinguished in today's competitive online business environment. Read more... | PR Agency |
INETWORK Middle East | iNetwork is a 360 integrated CreativeMarketing Agency and HR consultancy. We offer a full range of creative services, from plan development to brand design. In addition, we offer a fully integrated compliment of brand communication products, including; Radio/TV, commercial print, signage, apparel, photography, event management, influencer marketing and promotional products. Combining both “sides” of the industry and with the extensive support of our networks and HR arm we are able to provide the client with a seamless pathway through the marketing life cycle. Lastly we provide the tools and resources necessary for the client to efficiently execute and maintain their brands.Read more... | PR Agency |
Mortimer Harvey | Based in Gauteng, South Africa and Cairo, Egypt, Mortimer Harvey is one of the largest independent marketing, sales and integrated communications agencies in Africa and the Middle East, offering a full go-to-market service from strategy to sales with a strong emphasis on execution and on-the-ground delivery. Whether you’re looking for a traditional TV, print or radio solution or are ready to embrace the gamut of direct, digital, social, experiential marketing and more, we’ve got a team of passionate creatives backed up by t-crossers and i-dotters, account teams and strategic genii. Our clients love us as much we love them, whether they’ve been with us for ages like Absa or are new to the family like Blue Ribbon, RCL Foods, and Alpha Pharm. Our Group CEO, Dave Mortimer sums it up: “We believe in creating long-term, mutually beneficial relationships with our clients, proactively building their businesses and being involved in their overall business strategy. As a client-centric organisation, we don’t see ourselves as an ad agency, but as a business partner.” Thibaud Weick, CEO of Mortimer Harvey Africa Middle East explains: “We create value by sourcing and combining the expertise of experienced local suppliers, assembling teams capable of creating immediate sales impact across the marketing delivery chain.” Our office in Cairo provides our full go-to-market offering for brands, products and companies looking to explore the potential of Africa and the Middle East.Read more... | PR Agency |
Lee Brown Worldwide | An ad agency. A marketing consultancy. A brand activator. A Public relations catalyst. A production company and much more all under one roof. Since 2005 we’ve been creating, building and reviving brands by telling their stories through relevant and effective communication. We offer fully integrated marketing communications services through three devisions. Lee Brown / Creative & Digital Lee Brown / Production & Activations Lee Brown / Media | PR Agency |
Media Waves Egypt | Since 1999, Media Waves has established a successfully high ranking position in the field of Public Relations. Our company provides a wide variety of sophisticated and tailor made packages of Public Relations & Communications services to top grossing local and multinational companies. Set on separating ourselves from the ordinary, each service provided by Media Waves is custom designed to fit each client's needs, providing innovation and creativity while delivering all of the needs for Public Relations & Communications. Media Waves is also a member of the Arab British Chamber of Commerce in the United Kingdom.Read more... | PR Agency |
MARKiT | Since 2015 we helped brands reach out and set their Mark with cretive and effective ideas. We dont just create a buzz, we help you make business out of this buzz. | PR Agency |
BeBrand advertising agency | Bebrand is a company was founded on 2000 with a very certain vision and a very clear passion “Advertising and Creating Brands“. It is a full service advertising agency, supporting above and below the line services, specializing in branding and image enhancement as well as integrated advertising communications. | PR Agency |
El Warsha Advertising Agency | El Warsha is a motivated communications agency with an infinite love for marketing, specialized in the fields of advertising, branding, marketing consultancy and production. El Warsha started with a group of professional marketeers driven with a passion for advertising and marketing communications business, striving to participate in the Egyptian market with additional values and a new creative perspective for various customer segments. How We See Things It's a busy fast paced market out there, brands are racing to be seen and fighting to be in the spotlight, and within this crowded market your brand needs to shine as well!. but within this struggle of brands there are easy efficient and innovative methods that are uncommon, untraditional and new to help your brand shine, we think of your brand delicately and use a creative mix of traditional and untraditional channels where your brand can carve its way easily among the crowd.Read more... | PR Agency |
All Pr Agencies in Cairo
MAD Solutions
MAD Solutions was founded by leading Film Analyst and Publisher Alaa Karkouti in partnership with renowned Creative Director Maher Diab.
MAD...
iLike Agency
iLike is a full-fledged advertising agency established in 2013. We help brands to embrace new means of advertising to leverage their competi...
Fikra Advertising
Our Story
In the spring of 1996, Fikra was born as an advanced agency providing integrated services to different business sectors with strat...
Phenomena Creative Spot
Phenomena is a full service event management firm that was created by pairing together our passion for activities and business prospective W...
CC Plus
Corporate Communications Plus (CC Plus) is a full-fledged multi-disciplinary communication and PR firm operating in local and regional marke...
Integrity Corp
Integrity corporation is a full service advertising design and production agency, working in different areas from online to offline, ATL, an...
SEO Egypt
SEO Egypt is an internet company provides integral web solutions. We aim to help business owners enhance and magnify their online presence, ...
INETWORK Middle East
iNetwork is a 360 integrated CreativeMarketing Agency and HR consultancy. We offer a full range of creative services, from plan development ...
Mortimer Harvey
Based in Gauteng, South Africa and Cairo, Egypt, Mortimer Harvey is one of the largest independent marketing, sales and integrated communica...
Lee Brown Worldwide
An ad agency. A marketing consultancy. A brand activator. A Public relations catalyst. A production company and much more all under one roof...
Media Waves Egypt
Since 1999, Media Waves has established a successfully high ranking position in the field of Public Relations. Our company provides a wide v...
MARKiT
Since 2015 we helped brands reach out and set their Mark with cretive and effective ideas. We dont just create a buzz, we help you make busi...
BeBrand advertising agency
Bebrand is a company was founded on 2000 with a very certain vision and a very clear passion “Advertising and Creating Brands“.
It is a full...
El Warsha Advertising Agency
El Warsha is a motivated communications agency with an infinite love for marketing, specialized in the fields of advertising, branding, mark...
FAQS
The top five PR agencies in the world are as follows:
- Edelman
Edelman, the world's largest PR firm with more than 6,000 employees and a revenue of $984.9 million in 2021, is an American PR and marketing consulting firm founded in 1952 by Daniel Edelman. It is currently managed by Daniel Edelman's son, Richard Edelman.
- Weber Shandwick
Weber Shandwick is an American PR firm founded in 2001 by the merger of Weber Group, Shandwick International and BSMG. In 2021, it took the second place in the ranking of the world's largest PR agencies with a revenue of 860 million dollars.
- BCW (Burson Cohn & Wolfe)
Burson Cohn & Wolfe, which put $772 million into its coffers last year, is a New York-based multinational PR and communications firm. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries, Cohn & Wolfe, with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.
- Fleishman Hillard
Fleishman Hillard St. Louis, Missouri is a PR and marketing agency. The company, which generated $680 million in revenue in 2021, was founded in 1946 by Alfred Fleishman and Robert E. Hillard. It is currently headquartered in Missouri, USA.
- Ketchum
Ketchum; is a global public relations firm that provides marketing, branding and corporate communications services in the corporate, healthcare, food & beverage and technology industries. Ketchum, which is on the list of the five largest PR agencies in the world with its revenue of $ 550 million in 2021, was founded by George Ketchum in 1923 as a Pittsburgh-based advertising company. Its headquarters are now located in New York.
Even if PR agencies are very successful in the services they provide, they may be caught unprepared for some problems and face a failure story that leads to closure. Among the many problems faced by agencies, the most common ones are; poor cash flow, underutilized teams, poor data tracking, and lack of strategy. Perhaps the most important of these problems is the cash flow problem. The first step in mastering cash flow is understanding the agency's overheads. To find their overhead, agencies need to list everything they routinely pay for, such as rent, payroll, software subscriptions, and other regular expenses. Then they make annual plans and comply with them. Agencies that cannot make a regular budget calculation in this way are more likely to go to closure.
Every company has similar aspirations to become an industry leader and stand out from the masses, and one of the ways to achieve this is by collaborating with PR agencies.
Because having the right PR relationship plays an active role in taking any company to the next level and getting ahead of its competitors.
Brand awareness is the backbone of any successful business, and working with a PR agency allows you to create a unique brand identity if you don't already have one, and ensures that an established brand is properly represented in the media and public domain.
PR agencies can help you channel your messages across multiple media platforms and ensure you are represented where you want to be because PR agencies have extensive media networks that will enable your company to use its resources effectively and help you distinguish what is newsworthy and what is not so you can get the most appropriate media coverage possible. and have connections.
PR agencies will be able to offer ideas on what would be effective to reach your target audience and keep you informed of market trends, enabling you to identify the best strategic opportunities to expand and grow your company.
As ‘PR Agency Network’, we conduct various kinds of research so that you can find the best PR agencies for you. You can explore the profile pages of the PR agencies we have listed for you through our website. In addition, you can see the closest agencies on our website.
The amount companies have to pay to cooperate with PR agencies will vary from agency to agency, depending on the services requested and the size of the agencies. To say an average price, we can say that it is around 1,000-15,000 dollars per month.
As in every organization, there are many specialists with different abilities and job descriptions working in PR agencies. The teams of PR agencies are generally as follows:
Strategy Team: This team usually monitors the work, when a new client comes to the agency, this team examines the structure of the client company and creates appropriate strategies accordingly, and shares them with the relevant teams. They form a kind of roadmap.
Editorial Team: This team, which is responsible for the creation of texts to be used in relations with the press, has a good command of the rules of journalism. They produce the best texts by working meticulously on the reflectance of the brand language of the messages, their compliance with the language of journalism, spelling mistakes and expression disorders.
Media and Press Relations Team: This team, whose most important task is to establish strong relations with the press, ensures that the press releases from the editorial team are published in the right channels and reach the widest media organs it can reach. It is also the responsibility of this team to organize press lists and make updates when necessary.
Creative Team: This team, which manages the design part of the business, takes on creative roles such as supporting the projects with visuals. It is the duty of this team to make the designs to be shared with the press the most creative and interesting.
Customer Relations Team: It is the team that manages the relations of the agency with the companies and individuals it cooperates with, prepares studies taking into account the feedback received from the customers, and shares these studies with the relevant people.
Reporting Team: As every agency does, PR agencies present the results of their work to their clients through reports. The work of the reporting team guides the development of new strategies.
One of the jobs that today's agencies spend the most time on is trying to gain new customers. PR agencies also need to constantly seek out new clients and explore new ways to grow their agencies. Below are the steps to be taken to achieve these goals:
Website: Creating a website that will make a good impression as your most important marketing tool is critical. If you want to get your website visitors excited about taking the next step and contacting you, a website that will highlight your agency, your team, your industry expertise, and clients you've worked with before and instill confidence in your visitors should be the first step in your marketing strategy. Don't overlook the importance of optimizing your site for SEO best practices to attract potential PR customers to your website. An optimized website increases your chances of attracting organic traffic and helps you build a stronger online network.
Content: Create content that will position your agency as an expert in your field and industry. When creating this content, remember that instead of writing generic content pieces, you should offer unique content and tailor it to your target PR clients when creating content that reveals your agency's expertise. By producing content in this way, you can benefit from content generation methods from company blogs, e-mail newsletters, LinkedIn posts, webinars, podcasts, YouTube, and other social media platforms to stand out as a thought leader in your industry.
Case Studies: Be sure to include case studies on your agency's website to showcase your past achievements and expertise. These studies will act as a kind of social proof and play an important role in attracting more PR clients to your agency. These case studies are very helpful for your clients to see what you can do.
Quality Presentation: You are one of the many PR agencies on the list for your potential clients who want to have a meeting with you and present to them. The only way to stand out is to craft a persuasive business presentation and PR proposal, customized to the client's needs. At this stage, you need to fully understand the client's business, past business, trouble spots, and competitors. Once you understand these, create an interesting presentation and try to attract all the attention of the customers during the presentation.
Every company that wants to reach its potential customers needs to introduce itself to people and establish healthy relations with the public. For this, the right thing to do is to work with a PR agency that is specialized in its business. But choosing the right PR agency is not an easy task. People or institutions that want to cooperate with the right PR agency should consider the following items, which will have very beneficial results for their choice.
If you have friends or colleagues who have worked with PR agencies before, you can ask them for advice and benefit from their experience.
Decide how much money you want to spend on the PR job and how you want to spend it. Before you start looking for PR agencies, make decisions such as working on a flat wage or performance-based pay basis.
Decide on the size of the PR agency you will be working with. Although big PR agencies may be more attractive to you, remember that they may force you financially and make your choice accordingly. Smaller PR agencies don't have to strain on the budget, and they may be hungrier for advancement in the industry.
If you have an idea about what kind of PR agency you will work with, find a website where you can list the PR agencies that are suitable for you and list the potential companies you can work with.
After creating this list, contact PR agencies and get information on how they can find solutions to your needs. In which media channels can they be successfully featured? Will they be able to help you with events, reactions, social media, and content? Look for answers to these questions. Ask which companies they have worked with before and what services they offer them. See if they are excited to collaborate with you. If they're not interested in what you're trying to achieve, the partnership probably won't work, but if they show your passion for your work, it could be a good partnership for you.
The amount required to set up a PR agency and provide public relations support to individuals and businesses will of course vary depending on the type of PR agency, the services the agency intends to offer, and the location where the agency will be established. The initial cost of a PR agency considers equipment and materials expenses, fees to start a business, software expenses, office space expenses, employee and freelancer expenses, website costs, and advertising and marketing costs. It ranges from $20,000 to $50,000.
The tactics used by public relations departments in many parts of the world have traditionally been limited to media relations and event planning, and social media has become more popular lately. The aim is to win potential customers and try to protect the public image of the company.
Cairo has some different aspects from other places. Here, public relations are not limited to just providing visibility and helping to market products. It also includes strategies for building and improving a company's reputation.
Where PR agency staff are mostly confined to helping market products, PR professionals have a significantly lower status than Cairo, which has a broader role that includes corporate reputation strategy and management.
The top public relations position is usually an executive position that reports directly to the CEO Cairo.
Cairo, The Best PR(Public Relations) Agency List
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