Best 15+ Public Relations Agencies in Lisbon

Every company that wants to reach its potential customers needs to introduce itself to people and establish healthy relations with the public. For this, the right thing to do is to work with a PR agency that is specialized in its business. But choosing the right PR agency is not an easy task. People or institutions that want to cooperate with the right PR agency should consider the following items, which will have very beneficial results for their choice.

 If you have friends or colleagues who have worked with PR agencies before, you can ask them for advice and benefit from their experience.

Decide how much money you want to spend on the PR job and how you want to spend it. Before you start looking for PR agencies, make decisions such as working on a flat wage or performance-based pay basis.

Decide on the size of the PR agency you will be working with. Although big PR agencies may be more attractive to you, remember that they may force you financially and make your choice accordingly. Smaller PR agencies don't have to strain on the budget, and they may be hungrier for advancement in the industry.

If you have an idea about what kind of PR agency you will work with, find a website where you can list the PR agencies that are suitable for you and list the potential companies you can work with.

After creating this list, contact PR agencies and get information on how they can find solutions to your needs. In which media channels can they be successfully featured? Will they be able to help you with events, reactions, social media, and content? Look for answers to these questions. Ask which companies they have worked with before and what services they offer them. See if they are excited to collaborate with you. If they're not interested in what you're trying to achieve, the partnership probably won't work, but if they show your passion for your work, it could be a good partnership for you.

As in every organization, there are many specialists with different abilities and job descriptions working in PR agencies. The teams of PR agencies are generally as follows:

Strategy Team: This team usually monitors the work, when a new client comes to the agency, this team examines the structure of the client company and creates appropriate strategies accordingly, and shares them with the relevant teams. They form a kind of roadmap.

Editorial Team: This team, which is responsible for the creation of texts to be used in relations with the press, has a good command of the rules of journalism. They produce the best texts by working meticulously on the reflectance of the brand language of the messages, their compliance with the language of journalism, spelling mistakes and expression disorders.

Media and Press Relations Team: This team, whose most important task is to establish strong relations with the press, ensures that the press releases from the editorial team are published in the right channels and reach the widest media organs it can reach. It is also the responsibility of this team to organize press lists and make updates when necessary.

Creative Team: This team, which manages the design part of the business, takes on creative roles such as supporting the projects with visuals. It is the duty of this team to make the designs to be shared with the press the most creative and interesting.

Customer Relations Team: It is the team that manages the relations of the agency with the companies and individuals it cooperates with, prepares studies taking into account the feedback received from the customers, and shares these studies with the relevant people.

Reporting Team: As every agency does, PR agencies present the results of their work to their clients through reports. The work of the reporting team guides the development of new strategies.

A reputable PR agency cannot guarantee that your brand will be featured by media outlets. Because this is a situation that is beyond the control of the PR agency. Even a PR agency with the strongest media connections cannot guarantee that the brands it works with will be featured in the media because it ultimately depends on the editorial team. Since meddling in the business of journalists and broadcasters will damage the relations of PR agencies with the media, agencies often prefer not to resort to this path and do not allow an interview, program, etc. to be filmed. It is left to the media organization to decide whether it will be published or not.

While PR is part of marketing, PR agencies are not responsible for sales. The responsibility of PR agencies is to increase brand awareness and highlight their clients as experts in the industry. Therefore, although PR agencies can convey to their customers how many readers or listeners are for a broadcast or podcast through their KPIs (key performance indicators), they cannot inform their customers about how many sales are made as a result of these efforts.

PR agencies with a wide range of services; strategically handle many communication processes such as reputation management, perception management, media relations, and crisis communication. The main purpose of PR agencies, which undertake the brand awareness and reputation management of the people and companies they work with, is to support these people in drawing a reliable image in the sector. It tries to prevent material and moral losses, thanks to the crisis communication plans that it carries out in advance or instantly against possible crises. It strengthens the foundations of the relationship with the target audience and the press, and increases brand awareness and brand loyalty, with many activities such as press release distribution, special news and interview studies, and TV program guests. PR agencies do all of these items in a professional and systematic way. PR agencies can also align PR and marketing goals, increasing your reputation as well as driving more sales.

In short, PR agencies help the people and companies they collaborate with to be more visible in the sector and make their voices heard by their target audience, thanks to their strong media relations.

PR agencies make money by charging their clients for the services they provide. Some may charge an annual fee as a registrar, a monthly fee as a service fee, or a per-project fee. Usually, a deal contract is signed between a business PR agency before the business starts.

One of the jobs that today's agencies spend the most time on is trying to gain new customers. PR agencies also need to constantly seek out new clients and explore new ways to grow their agencies. Below are the steps to be taken to achieve these goals:

Website: Creating a website that will make a good impression as your most important marketing tool is critical. If you want to get your website visitors excited about taking the next step and contacting you, a website that will highlight your agency, your team, your industry expertise, and clients you've worked with before and instill confidence in your visitors should be the first step in your marketing strategy. Don't overlook the importance of optimizing your site for SEO best practices to attract potential PR customers to your website. An optimized website increases your chances of attracting organic traffic and helps you build a stronger online network.

Content: Create content that will position your agency as an expert in your field and industry. When creating this content, remember that instead of writing generic content pieces, you should offer unique content and tailor it to your target PR clients when creating content that reveals your agency's expertise. By producing content in this way, you can benefit from content generation methods from company blogs, e-mail newsletters, LinkedIn posts, webinars, podcasts, YouTube, and other social media platforms to stand out as a thought leader in your industry.

Case Studies: Be sure to include case studies on your agency's website to showcase your past achievements and expertise. These studies will act as a kind of social proof and play an important role in attracting more PR clients to your agency. These case studies are very helpful for your clients to see what you can do.

Quality Presentation: You are one of the many PR agencies on the list for your potential clients who want to have a meeting with you and present to them. The only way to stand out is to craft a persuasive business presentation and PR proposal, customized to the client's needs. At this stage, you need to fully understand the client's business, past business, trouble spots, and competitors. Once you understand these, create an interesting presentation and try to attract all the attention of the customers during the presentation.

PR agencies help their clients in many ways and provide expert service. These are as listed below.

Reputation management: One of the main services offered by PR agencies, this tactic may include email newsletters, social media management, responding to comments and engaging with followers.

Crisis Management: Most of today's companies may encounter some corporate crises at certain times. Therefore, asking a PR agency to prepare a crisis communication plan has become very common in collaboration with PR agencies.

Media Relations: The media is undoubtedly the best way for companies to build their reputation and make their name heard. PR agencies are firms that specialize in properly managing the relationship between media and companies. Tactics that PR agencies employ include writing offers to journalists and influencers to get more coverage in industry news and media.

Social Media: Social media platforms are the most important place where companies can communicate with their target audiences and play a critical role in brand reputation management. Expert PR agencies also offer the best service to companies in the correct use of social media.

Speech Writing: PR agencies are the best place to get help when companies need to speak at press conferences and events. All speeches made on behalf of the company should represent your brand as a whole. If anyone from your company needs to give a speech, you may want to consider hiring a PR agency to take over the strategic messaging.

Press Releases: PR agencies also take an active role in press releases that companies need to write to announce their new products, launches, campaigns or movements. A hashtag to launch on social media about a new product etc. PR agencies can share with you the most useful ideas for the movement.

The amount required to set up a PR agency and provide public relations support to individuals and businesses will of course vary depending on the type of PR agency, the services the agency intends to offer, and the location where the agency will be established. The initial cost of a PR agency considers equipment and materials expenses, fees to start a business, software expenses, office space expenses, employee and freelancer expenses, website costs, and advertising and marketing costs. It ranges from $20,000 to $50,000.

The tactics used by public relations departments in many parts of the world have traditionally been limited to media relations and event planning, and social media has become more popular lately. The aim is to win potential customers and try to protect the public image of the company.

Lisbon has some different aspects from other places. Here, public relations are not limited to just providing visibility and helping to market products. It also includes strategies for building and improving a company's reputation.

Where PR agency staff are mostly confined to helping market products, PR professionals have a significantly lower status than Lisbon, which has a broader role that includes corporate reputation strategy and management.

The top public relations position is usually an executive position that reports directly to the CEO Lisbon.

To help you choose the right PR agency for your business, you can follow these steps:

• Before researching potential PR agencies that fit your needs, list your key goals and expectations that you want the agency to help you achieve. Detail specific goals such as the markets you want to reach, the key messages you want to convey, and the number of media engagements that need to be achieved. When you present these goals to the PR agency during your interviews, they will explain how they will help you.

• List companies you have the potential to work with through a website where you can view the PR agencies available to you, such as the PR Agency Network.

• Ask to speak with past and current customers when you meet with the companies you have listed and learn more about the services they offer. This allows you to understand their strengths and weaknesses and helps you learn firsthand how well they work with other clients.

• After doing research and comparing the prices of different companies, decide which one is the best fit for your budget. If you find that an agency you like is way out of your price range, see if there's room in your budget to adjust their prices. In case there are some companies that you have a hard time choosing between, choose the one that fits your budget while continuing to provide quality service.