Best 15+ Public Relations Agencies in Shanghai

The amount companies have to pay to cooperate with PR agencies will vary from agency to agency, depending on the services requested and the size of the agencies. To say an average price, we can say that it is around 1,000-15,000 dollars per month.

Every company has similar aspirations to become an industry leader and stand out from the masses, and one of the ways to achieve this is by collaborating with PR agencies.

Because having the right PR relationship plays an active role in taking any company to the next level and getting ahead of its competitors.

Brand awareness is the backbone of any successful business, and working with a PR agency allows you to create a unique brand identity if you don't already have one, and ensures that an established brand is properly represented in the media and public domain.

PR agencies can help you channel your messages across multiple media platforms and ensure you are represented where you want to be because PR agencies have extensive media networks that will enable your company to use its resources effectively and help you distinguish what is newsworthy and what is not so you can get the most appropriate media coverage possible. and have connections.

PR agencies will be able to offer ideas on what would be effective to reach your target audience and keep you informed of market trends, enabling you to identify the best strategic opportunities to expand and grow your company.

If you want to work in the field of public relations, here are the items that will help you start your career.

A college degree doesn't matter much to work in PR agencies, but most job postings will ask for a bachelor's degree. Most people who work in PR agencies develop a strong grasp of language, style, and both oral and written communication skills by earning a bachelor's degree in fields similar to journalism and communications.

As in most areas, one of the most critical roles in the PR industry is the connections you have. Because the nature of the job is to engage with audiences and manage their brand identity and reputation, PR firms look for people who are already on social media and are good at networking. Being active on social media and participating in industry-related pieces of training, events, and conferences, meeting people in the industry, and developing your network will be very logical steps for those who want to get a job in PR agencies.

When you're ready to apply for a job at PR agency, make sure your resume showcases your social and creative skills. Use your cover letter to showcase not only your achievements and experience but also your personality. When creating your resume, you can pretend you're writing a press release or blog post that aims to promote your brand in a positive way.

As in every organization, there are many specialists with different abilities and job descriptions working in PR agencies. The teams of PR agencies are generally as follows:

Strategy Team: This team usually monitors the work, when a new client comes to the agency, this team examines the structure of the client company and creates appropriate strategies accordingly, and shares them with the relevant teams. They form a kind of roadmap.

Editorial Team: This team, which is responsible for the creation of texts to be used in relations with the press, has a good command of the rules of journalism. They produce the best texts by working meticulously on the reflectance of the brand language of the messages, their compliance with the language of journalism, spelling mistakes and expression disorders.

Media and Press Relations Team: This team, whose most important task is to establish strong relations with the press, ensures that the press releases from the editorial team are published in the right channels and reach the widest media organs it can reach. It is also the responsibility of this team to organize press lists and make updates when necessary.

Creative Team: This team, which manages the design part of the business, takes on creative roles such as supporting the projects with visuals. It is the duty of this team to make the designs to be shared with the press the most creative and interesting.

Customer Relations Team: It is the team that manages the relations of the agency with the companies and individuals it cooperates with, prepares studies taking into account the feedback received from the customers, and shares these studies with the relevant people.

Reporting Team: As every agency does, PR agencies present the results of their work to their clients through reports. The work of the reporting team guides the development of new strategies.

Every company that wants to reach its potential customers needs to introduce itself to people and establish healthy relations with the public. For this, the right thing to do is to work with a PR agency that is specialized in its business. But choosing the right PR agency is not an easy task. People or institutions that want to cooperate with the right PR agency should consider the following items, which will have very beneficial results for their choice.

 If you have friends or colleagues who have worked with PR agencies before, you can ask them for advice and benefit from their experience.

Decide how much money you want to spend on the PR job and how you want to spend it. Before you start looking for PR agencies, make decisions such as working on a flat wage or performance-based pay basis.

Decide on the size of the PR agency you will be working with. Although big PR agencies may be more attractive to you, remember that they may force you financially and make your choice accordingly. Smaller PR agencies don't have to strain on the budget, and they may be hungrier for advancement in the industry.

If you have an idea about what kind of PR agency you will work with, find a website where you can list the PR agencies that are suitable for you and list the potential companies you can work with.

After creating this list, contact PR agencies and get information on how they can find solutions to your needs. In which media channels can they be successfully featured? Will they be able to help you with events, reactions, social media, and content? Look for answers to these questions. Ask which companies they have worked with before and what services they offer them. See if they are excited to collaborate with you. If they're not interested in what you're trying to achieve, the partnership probably won't work, but if they show your passion for your work, it could be a good partnership for you.

There are different types of PR agencies, depending on the services they offer and the audiences they serve. While PR agencies provide general services, there are also PR agencies working in specific areas specialized in their fields. We have listed the types of PR agencies below for you.

1. General Communication

PR agencies that offer general services are there for companies in all matters related to their public relations strategy. They provide you with every support in building your reputation and brand awareness using many tactics including social media, media relations, internal communication, and more. For businesses that need help with more than one public relations, it would make more sense to get services from a general PR agency.

1. Press communication

PR agencies that focus on media access, writing sales pitches, being actively involved in the media, and interviewing journalists or influencers specialize in press communications. If the PR service that companies need is to improve their media coverage, it would be wise to get services from a PR agency specialized in this field.

1. Crisis Communication

PR agencies, which provide support to their customers in the field of crisis management, stand by them by preparing appropriate plans in times of crisis.

1. Internal communication

PR agencies specialized in the field of internal communication provide services foe institutions to inform their employees and make employee communication very easy.

1. Community Communication

PR agencies, which help companies maintain healthy communication with their customer communities, are experts in areas such as social media communication.

The tactics used by public relations departments in many parts of the world have traditionally been limited to media relations and event planning, and social media has become more popular lately. The aim is to win potential customers and try to protect the public image of the company.

Shanghai has some different aspects from other places. Here, public relations are not limited to just providing visibility and helping to market products. It also includes strategies for building and improving a company's reputation.

Where PR agency staff are mostly confined to helping market products, PR professionals have a significantly lower status than Shanghai, which has a broader role that includes corporate reputation strategy and management.

The top public relations position is usually an executive position that reports directly to the CEO Shanghai.

The amount required to set up a PR agency and provide public relations support to individuals and businesses will of course vary depending on the type of PR agency, the services the agency intends to offer, and the location where the agency will be established. The initial cost of a PR agency considers equipment and materials expenses, fees to start a business, software expenses, office space expenses, employee and freelancer expenses, website costs, and advertising and marketing costs. It ranges from $20,000 to $50,000.

To help you choose the right PR agency for your business, you can follow these steps:

• Before researching potential PR agencies that fit your needs, list your key goals and expectations that you want the agency to help you achieve. Detail specific goals such as the markets you want to reach, the key messages you want to convey, and the number of media engagements that need to be achieved. When you present these goals to the PR agency during your interviews, they will explain how they will help you.

• List companies you have the potential to work with through a website where you can view the PR agencies available to you, such as the PR Agency Network.

• Ask to speak with past and current customers when you meet with the companies you have listed and learn more about the services they offer. This allows you to understand their strengths and weaknesses and helps you learn firsthand how well they work with other clients.

• After doing research and comparing the prices of different companies, decide which one is the best fit for your budget. If you find that an agency you like is way out of your price range, see if there's room in your budget to adjust their prices. In case there are some companies that you have a hard time choosing between, choose the one that fits your budget while continuing to provide quality service.

PR agencies make money by charging their clients for the services they provide. Some may charge an annual fee as a registrar, a monthly fee as a service fee, or a per-project fee. Usually, a deal contract is signed between a business PR agency before the business starts.