| Agency Name | Agency Description | Agency Type |
Stratworks | We are a marketing communications agency who STORIFY with passion, OWN strategic consumer moments and experiences, and UPGRADE relationships, to let brands LEAD relevant roles in target public’s lives. A digital PR agency ablazed with love for story-telling as we pour our souls into our work for today’s hottest brands. | PR Agency |
Beginnings Communications Inc. | eNav | We're a fun, young, dynamic team passionate about creativity and brilliant execution. We're always curious, always pushing, always on the hunt and innovating- for the ever-changing best, industry-leading ways to improve people's lives and experiences through brand communication and activation. If you share this same passion for yourself or your brand, and want to be part of this amazing team that works together, motivates each other, plays hard together, discovers things and achieves together.Read more... | PR Agency |
Storyscope Strategic Communications Group | Storyscope Strategic Communications Group helps brands tell insightful, meaningful, and timely stories through powerful collaborations with media, influencers, personalities, and other related companies. Our brand strategy and communication plans go through an extensive collaboration process with our partner clients. Whether it is a rebranding initiative or a digital push for a new campaign, we capture your brand’s unique story and translate them to compelling executions for your desired audience in support of your business objectives. As a dynamic team of expert communicators, we champion strategic storytelling that inspires transformation in the lives of our partner brands and their consumers.Read more... | PR Agency |
Ambidextr Media Corporation | Backed by FutureNow Ventures, Ambidextr is a full-service content marketing studio. We are the communications arm of some of Asia Pacific’s leading tech companies, who we partner with to usher in the future through great content and creative. Our work is medium- and channel-agnostic: We have the literary bent of an editorial press, the sharp eye of a visual studio, and the user empathy of a design consultancy. Fundamentally, then, we are results-based practitioners: We share your vision for the future where it will make the most impact today. While we work primarily with tech companies, we are open to collaborating with any individual, company, or organization that wants to prepare their brand for the new digital economy. We specialize in thought leadership, digital marketing, video production, public and media relations, social media management, content creation, and events management. Our team is a blend of techies who can write, and writers who love tech. What we have in common is our ability to translate: We can share your innovation in just the right way for just the right audience. Comprised of writers who have worked as content creators for some of the best tech brands in the world, our value is straightforward: We scale your content marketing, so you can build your business.Read more... | PR Agency |
Skyrocket Studios | We are a Branding, Design, and Information Technology services provider focused only on providing the best for your business. A culture of talent, creativity, and individuality with a focus on over-achieving permeates our studio. Whether you are a Fortune 500 company, or a fledgling startup, we can work with you on bespoke solutions to meet yours and your customers’ needs | PR Agency |
Convey Ads | We are an ensemble of homegrown talents who are well-versed with the milieu we are working in. Our creative work is not limited by our designated roles, only by our imagination. And our imagination runs free-favored by an office context conducive to both work and play; the foolproof formula for creative success. | PR Agency |
Ardent Communications | We just turned 20 years young. That’s two decades of building relationships, spanning two millennia. We build two-way communications between our clients and their stakeholders. Communication that is permitted, expected and useful. ArdentComm helps you craft your message, use the right platform, and connect with your audience. Bells and whistles of technology may add to your marketing activities, but your key message should be the main attraction. It’s all about being strategic. | PR Agency |
Fuentes Publicity Network, Inc (FuentesManila) | With more than 30 years of experience and proven industry track record, FuentesManila is known for having an extensive media network, a reliable agency structure that ensures professional, focused and seamlessly executed campaigns, and a marketing-oriented approach that has resulted in some of the most successful PR and marketing communications campaigns in the Philippines today. | PR Agency |
CULT: Marketing and Communications | CULT is a marketing and communications firm that goes beyond human behavior and deep into how the human mind works. Injecting harmony in campaigns, striking a balance between marketing and communicating in ways unique to brands and business needs. Rooted from the traditional teachings and practices of Marketing and Communications. Receptive to the needs of marketers and consumers today, CULT breathes a uniquely balanced movement. Harmoniously combining public and private engagements, social and performance marketing, and linear and non-linear user journeys. All en route to the brands' and business' success. Collectively moving forward in action, narrative and dialogue. And, striking a purposeful balance between driving awareness and delivering engagements - committed in creating an impact to businesses and marketing. CULT helps organizations in different sizes, aligning all marketing and communication efforts to flourish and grow the business through CULT's Weapons of Influence or services.Read more... | PR Agency |
Dominguez Marketing Communications, Inc. | DOMINGUEZ MARKETING COMMUNICATIONS, INC. is one of the Philippines leading and most respected public relations and marketing organizations. We are the chosen PR partner of global IT giants. We work with leading multinational companies as well as small and start-up organizations. Backed by the individual expertise of its people and its high level of service, we continue to gain new clients through positive word-of-mouth and referrals. | PR Agency |
ComCo Southeast Asia | ComCo Southeast Asia or ComCo SEA was born out of the dream of individuals coming together to form a communications agency that champions its people and makes a difference – in the hearts and minds of consumers; in the brands, companies, and organizations that we partner with; and in the lives of people and communities reached by our work.ComCo Southeast Asia is a trailblazing and global award-winning integrated communications agency powered by a coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines and with affiliate presence in Singapore, Thailand, Malaysia, and Indonesia, ComCo SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels. At the core of ComCo SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth, and Regional Collaboration. In just 5 years, The Agency has done groundbreaking works for more than 65 local, regional and international brands including reputable development and humanitarian organizations. ComCo SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Philippine Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 76 metals from various local and international award-giving bodies since its creation in 2016. Our goal is to share stories that connect, ideas that transform, campaigns that make the world just a little bit better. This is our ComCo Squadron. Trailblazing. Transformative. Limitless.Read more... | PR Agency |
Ysmael Moyer Valenzuela and Associates, Inc. | For more than 15 years of professional marketing communications consultancy, public relations and events management, YMV & Associates has gathered an array of extensive experiences and even built connections with a variety of clients, which made us one of the finest and most trusted PR in the Philippines. | PR Agency |
PurpleBug, Inc. | We think and talk digital. We are a marketing and digital company that works with principles and technology. With more than 20 years of combined experience in IT, telecommunications, manufacturing, and hospitality in the country and in Asia Pacific, we fully understand the market and its needs. This makes us the right and reliable partner of businesses today. | PR Agency |
SHIFT Interactive | SHIFT Interactive is an Integrated Communications Agency specializing in interactive communications. Building on the convergence of the Digital Marketing, CRM, and Activation disciplines. What we do: - End-to-end Digital Marketing Solutions Provider - Strategic and Creative Development - Customer Relationship Marketing Programs - Digital Media Buying and Planning - Social Media Planning & Management - Digital Content Creation: Video, Photo, Audio, Long format, Mobile, Web | PR Agency |
NuWorks Interactive Labs, Inc. | Only seven years old, NuWorks Interactive is the Innovations Agency that provides digital transformation solutions and creates value by building business through creativity, data, and technology. It is the Philippines' biggest independent full-service digital firm - not just an award winning agency, but, an innovative business solutions partner. They have achieved many impressive milestones. | PR Agency |
All Pr Agencies in Manila
Stratworks
We are a marketing communications agency who STORIFY with passion, OWN strategic consumer moments and experiences, and UPGRADE relationships...
Beginnings Communications Inc. | eNav
We're a fun, young, dynamic team passionate about creativity and brilliant execution. We're always curious, always pushing, always on the hu...
Storyscope Strategic Communications Group
Storyscope Strategic Communications Group helps brands tell insightful,
meaningful, and timely stories through powerful collaborations with
...
Ambidextr Media Corporation
Backed by FutureNow Ventures, Ambidextr is a full-service content marketing studio. We are the communications arm of some of Asia Pacific’s ...
Skyrocket Studios
We are a Branding, Design, and Information Technology services provider focused only on providing the best for your business. A culture of t...
Convey Ads
We are an ensemble of homegrown talents who are well-versed with the milieu we are working in. Our creative work is not limited by our desig...
Ardent Communications
We just turned 20 years young. That’s two decades of building relationships, spanning two millennia. We build two-way communications between...
Fuentes Publicity Network, Inc (FuentesManila)
With more than 30 years of experience and proven industry track record, FuentesManila is known for having an extensive media network, a reli...
CULT: Marketing and Communications
CULT is a marketing and communications firm that goes beyond human behavior and deep into how the human mind works. Injecting harmony in cam...
Dominguez Marketing Communications, Inc.
DOMINGUEZ MARKETING COMMUNICATIONS, INC. is one of the Philippines leading and most respected public relations and marketing organizations. ...
ComCo Southeast Asia
ComCo Southeast Asia or ComCo SEA was born out of the dream of individuals coming together to form a communications agency that champions it...
Ysmael Moyer Valenzuela and Associates, Inc.
For more than 15 years of professional marketing communications consultancy, public relations and events management, YMV & Associates has ga...
PurpleBug, Inc.
We think and talk digital. We are a marketing and digital company that works with principles and technology. With more than 20 years of comb...
SHIFT Interactive
SHIFT Interactive is an Integrated Communications Agency specializing in interactive communications. Building on the convergence of the Dig...
NuWorks Interactive Labs, Inc.
Only seven years old, NuWorks Interactive is the Innovations Agency that provides digital transformation solutions and creates value by buil...
FAQS
PR agencies with a wide range of services; strategically handle many communication processes such as reputation management, perception management, media relations, and crisis communication. The main purpose of PR agencies, which undertake the brand awareness and reputation management of the people and companies they work with, is to support these people in drawing a reliable image in the sector. It tries to prevent material and moral losses, thanks to the crisis communication plans that it carries out in advance or instantly against possible crises. It strengthens the foundations of the relationship with the target audience and the press, and increases brand awareness and brand loyalty, with many activities such as press release distribution, special news and interview studies, and TV program guests. PR agencies do all of these items in a professional and systematic way. PR agencies can also align PR and marketing goals, increasing your reputation as well as driving more sales.
In short, PR agencies help the people and companies they collaborate with to be more visible in the sector and make their voices heard by their target audience, thanks to their strong media relations.
The way to understand the difference between PR agencies and advertising agencies is to make the right distinction between the concepts of PR and advertising.
While PR serves the purpose of increasing the prestige, image and recognition of an institution or person, advertising aims to increase the sales of a good or service or to spread an idea. Therefore, these two concepts are separated from each other in terms of basic purposes.
Another important point that distinguishes the concepts of PR and advertising is the target audience. In PR, the target audience of the institution is the public, but in advertising, the target audience includes a limited audience in line with the area of the goods or services to be sold.
The third difference between PR and advertising is their working time. Since there is a long-term image work or communication of an institution in PR, the studies are continuous and uninterrupted because creating the perception always requires a long process. On the contrary, in advertising, the work is intermittent and periodic due to certain periods when products or services come to the fore.
If you want to work in the field of public relations, here are the items that will help you start your career.
A college degree doesn't matter much to work in PR agencies, but most job postings will ask for a bachelor's degree. Most people who work in PR agencies develop a strong grasp of language, style, and both oral and written communication skills by earning a bachelor's degree in fields similar to journalism and communications.
As in most areas, one of the most critical roles in the PR industry is the connections you have. Because the nature of the job is to engage with audiences and manage their brand identity and reputation, PR firms look for people who are already on social media and are good at networking. Being active on social media and participating in industry-related pieces of training, events, and conferences, meeting people in the industry, and developing your network will be very logical steps for those who want to get a job in PR agencies.
When you're ready to apply for a job at PR agency, make sure your resume showcases your social and creative skills. Use your cover letter to showcase not only your achievements and experience but also your personality. When creating your resume, you can pretend you're writing a press release or blog post that aims to promote your brand in a positive way.
Every company that wants to reach its potential customers needs to introduce itself to people and establish healthy relations with the public. For this, the right thing to do is to work with a PR agency that is specialized in its business. But choosing the right PR agency is not an easy task. People or institutions that want to cooperate with the right PR agency should consider the following items, which will have very beneficial results for their choice.
If you have friends or colleagues who have worked with PR agencies before, you can ask them for advice and benefit from their experience.
Decide how much money you want to spend on the PR job and how you want to spend it. Before you start looking for PR agencies, make decisions such as working on a flat wage or performance-based pay basis.
Decide on the size of the PR agency you will be working with. Although big PR agencies may be more attractive to you, remember that they may force you financially and make your choice accordingly. Smaller PR agencies don't have to strain on the budget, and they may be hungrier for advancement in the industry.
If you have an idea about what kind of PR agency you will work with, find a website where you can list the PR agencies that are suitable for you and list the potential companies you can work with.
After creating this list, contact PR agencies and get information on how they can find solutions to your needs. In which media channels can they be successfully featured? Will they be able to help you with events, reactions, social media, and content? Look for answers to these questions. Ask which companies they have worked with before and what services they offer them. See if they are excited to collaborate with you. If they're not interested in what you're trying to achieve, the partnership probably won't work, but if they show your passion for your work, it could be a good partnership for you.
A reputable PR agency cannot guarantee that your brand will be featured by media outlets. Because this is a situation that is beyond the control of the PR agency. Even a PR agency with the strongest media connections cannot guarantee that the brands it works with will be featured in the media because it ultimately depends on the editorial team. Since meddling in the business of journalists and broadcasters will damage the relations of PR agencies with the media, agencies often prefer not to resort to this path and do not allow an interview, program, etc. to be filmed. It is left to the media organization to decide whether it will be published or not.
While PR is part of marketing, PR agencies are not responsible for sales. The responsibility of PR agencies is to increase brand awareness and highlight their clients as experts in the industry. Therefore, although PR agencies can convey to their customers how many readers or listeners are for a broadcast or podcast through their KPIs (key performance indicators), they cannot inform their customers about how many sales are made as a result of these efforts.
To help you choose the right PR agency for your business, you can follow these steps:
- Before researching potential PR agencies that fit your needs, list your key goals and expectations that you want the agency to help you achieve. Detail specific goals such as the markets you want to reach, the key messages you want to convey, and the number of media engagements that need to be achieved. When you present these goals to the PR agency during your interviews, they will explain how they will help you.
- List companies you have the potential to work with through a website where you can view the PR agencies available to you, such as the PR Agency Network.
- Ask to speak with past and current customers when you meet with the companies you have listed and learn more about the services they offer. This allows you to understand their strengths and weaknesses and helps you learn firsthand how well they work with other clients.
- After doing research and comparing the prices of different companies, decide which one is the best fit for your budget. If you find that an agency you like is way out of your price range, see if there's room in your budget to adjust their prices. In case there are some companies that you have a hard time choosing between, choose the one that fits your budget while continuing to provide quality service.
The amount companies have to pay to cooperate with PR agencies will vary from agency to agency, depending on the services requested and the size of the agencies. To say an average price, we can say that it is around 1,000-15,000 dollars per month.
As in every organization, there are many specialists with different abilities and job descriptions working in PR agencies. The teams of PR agencies are generally as follows:
Strategy Team: This team usually monitors the work, when a new client comes to the agency, this team examines the structure of the client company and creates appropriate strategies accordingly, and shares them with the relevant teams. They form a kind of roadmap.
Editorial Team: This team, which is responsible for the creation of texts to be used in relations with the press, has a good command of the rules of journalism. They produce the best texts by working meticulously on the reflectance of the brand language of the messages, their compliance with the language of journalism, spelling mistakes and expression disorders.
Media and Press Relations Team: This team, whose most important task is to establish strong relations with the press, ensures that the press releases from the editorial team are published in the right channels and reach the widest media organs it can reach. It is also the responsibility of this team to organize press lists and make updates when necessary.
Creative Team: This team, which manages the design part of the business, takes on creative roles such as supporting the projects with visuals. It is the duty of this team to make the designs to be shared with the press the most creative and interesting.
Customer Relations Team: It is the team that manages the relations of the agency with the companies and individuals it cooperates with, prepares studies taking into account the feedback received from the customers, and shares these studies with the relevant people.
Reporting Team: As every agency does, PR agencies present the results of their work to their clients through reports. The work of the reporting team guides the development of new strategies.
Social Media Manager: Responsibilities of social media managers; promoting the brand, interacting with audiences across various social media channels, as well as coordinating and developing unique brand voices for each channel. Their day-to-day duties may include creating a social media content calendar aligned with the overall PR strategy, engaging with audiences across all channels through brand-voiced comments and posts, and monitoring various data points to track the success of specific campaigns and strategies.
Publicist: This is the position that works with the client and works with the client to develop a unique PR strategy. They then use this strategy to find specific campaigns, events, and outreach that will most effectively execute this strategy. The most challenging part of their job is undoubtedly managing crises. When there is negative press about a client, the PR professional has to quickly find the best way for the client's brand to recover.
Copywriter: Copywriters in PR agencies execute promotional strategies by writing press releases, speeches, blog posts, social media posts, and other materials. They must be versatile enough to write in a variety of brand voices and adapt that voice to suit a variety of campaigns or PR content.
PR Specialist: PR specialists are an essential part of PR agencies, whose main responsibility is to maintain good relationships with journalists and other media contacts who can help them produce press releases, appear on TV, broadcast speeches, and other promotional media strategies.
Spokesperson: Spokespersons, whose responsibility it is to act as the face of the brand by representing the company in public, in speeches, and on TV, often work in-house for the company. They must also have the strength to respond to criticism and bear the brunt of negative press when crises occur.
The amount required to set up a PR agency and provide public relations support to individuals and businesses will of course vary depending on the type of PR agency, the services the agency intends to offer, and the location where the agency will be established. The initial cost of a PR agency considers equipment and materials expenses, fees to start a business, software expenses, office space expenses, employee and freelancer expenses, website costs, and advertising and marketing costs. It ranges from $20,000 to $50,000.
Manila, The Best PR(Public Relations) Agency List
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